Manager, Membership

The Manager, Base Memberships provides strategic and operational leadership for the Dallas Arboretum’s broad-based membership program. The Manager is accountable for paid-household acquisition and growth, renewals, retention, reactivation, revenue performance, member experience, and assisting with movement from Base membership into Friends and Caroline Rose Hunt Society levels.

The role leads membership strategy, pricing, benefits, campaigns, segmentation, scalable engagement, performance analysis, and service coordination. It uses disciplined testing and data to grow the program while ensuring that membership remains aligned with the Arboretum’s mission and serves as an intentional entry point to deeper philanthropy.

The Manager supervises the Coordinator, Memberships and partners across Development, Marketing and Guest Experience, Finance, and other teams to deliver a cohesive member journey.

• Develop and lead an annual base-membership plan with goals for paid-household acquisition, growth, revenue, and return on investment utilizing direct mail, email, digital, on-site, and other channels.
• Recommend membership levels, pricing, benefits, policies, and promotions based on member behavior, market conditions, mission alignment, and financial performance.
• Develop audience segments, campaign briefs, testing plans, and offer strategies in partnership with Development Operations and Marketing.
• Monitor results, identify barriers to growth, test new approaches, and reallocate resources based on performance.
• Own renewal, retention, lapsed-member recapture, and reactivation strategies for base membership.
• Establish goals and coordinated contact plans for moving qualified members into Friends and CRHS levels.

• Set the strategy and annual engagement calendar for base-member communications, events, previews, and experiences.
• Oversee base membership benefits and fulfillment standards in collaboration with the coordinator and internal partners.
• Partner with Marketing and Guest Experience on issue resolution, frontline training, and consistent delivery of the membership promise and use surveys, direct feedback, service trends, and event results to improve member satisfaction, retention, and growth.

• Partner with Development Operations to maintain accurate records for paid, complimentary, promotional, reciprocal, and other non-revenue memberships.
• Prepare dashboards and forecasts covering households, revenue, acquisition, renewal, retention, reactivation, upgrades, lifetime value, and campaign performance.
• Develop base-membership revenue and expense projections and manage performance against the approved budget and reconcile membership revenue and reporting with the Director, Individual Giving.

• Supervise, coach, and set administrative priorities for the Coordinator, Memberships.
• Equip Guest Experience and other frontline teams with current membership information, escalation practices, and service standards.
• Build effective working relationships across Developments.

• Paid base-membership households and net revenue
• New-member acquisition, cost per acquisition, and campaign return
• Renewal, retention, reactivation, and lapsed recapture rates
• Budget and forecast accuracy
• Accuracy and timeliness of membership processing, fulfillment, reporting, and data

• Bachelor’s degree or an equivalent combination of education and relevant experience.
• Five or more years of progressively responsible experience in membership, annual giving, alumni engagement, fundraising, loyalty marketing, or a comparable…