Senior Product Marketing Manager

Overview

Senior Product Marketing Manager role at Scribd, Inc.

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where employees can be real and bold; we debate and commit as we embrace plot twists; and every employee is empowered to take action as we prioritize the customer. Scribd Flex offers flexible work styles, with occasional in-person attendance required for all employees. We hire for “GRIT” (Goals, Results, Innovation, Team) and value a combination of passion and perseverance toward long-term goals.

Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market.

You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.

We are looking for the following qualifications and traits:

• 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
• Proven ability to build narratives that reposition a brand or product category.
• Experience marketing AI-powered tools, UGC ecosystems, or content-driven products.
• Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
• Comfort working with ambiguity and shaping narratives in evolving categories.
• Analytical mindset with ability to translate research into actionable positioning.
• Excellent written and verbal communication. Ability to distill strategy into simple, persuasive language.
• Collaborative and able to influence cross-functional partners.
• Comfortable working in a scrappy and agile environment.
• Balance of strategic thinking and execution; attention to detail and broader narrative.
• Quantitatively and qualitatively savvy; able to interpret data to inform thinking.
• Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.

• Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
• Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market.
• Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
• Lead go-to-market planning for new features and product updates, from concept through launch and adoption.
• Develop audience insights for key user segments and refine messaging to drive engagement.
• Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
• Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
• Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
• Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
• Champion the voice of the customer in product and marketing decisions.

• 5-7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform.
• Strong desire to learn, grow, and take on new challenges.
• Ability to…