Senior Marketing Manager - Americas Airport Dimensions

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market‑leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market‑leading experience in delivering products and services across four core capabilities:
Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travelers, creating and delivering products and services now accessible to over 400m end consumers.

With more than 25 years of experience, 28 global locations and over 800 clients in 170 countries, we employ about 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass, to being the first to sell direct travel insurance in the UK through Columbus Direct, and to creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, Easy Jet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit. We give our people the opportunity to share in our success and give back to the communities in which we work.

What Does a Senior Marketing Manager – Americas Do

The Senior Marketing Manager – Americas will lead the execution of integrated marketing programs that drive awareness, engagement, and commercial performance across Airport Dimensions’ brands in North and South America. This highly organized and proactive marketer will manage multiple priorities, deliver measurable results, and act as the regional lead for all marketing activity across new openings, refurbishments, campaigns, and ongoing brand performance and reputation of Airport Dimensions’ products and services across both B2B and B2C audiences.

They will bring a strong strategic perspective to planning and decision‑making, paired with hands‑on executional excellence. The role requires a deep understanding of branding principles, strong project and stakeholder management skills, creative flair, and the ability to use insight and performance data to inform priorities and optimise outcomes.

• Support the Director of Marketing in developing and executing the North America marketing plan aligned with business and revenue targets.
• Lead strategic planning and delivery of marketing campaigns and activations across B2C and B2B audiences to build brand visibility and drive lounge visits.
• Produce and proofread high‑quality written content for campaigns, social posts, websites, presentations, and partner communications.
• Coordinate creative development, working with agencies and designers to ensure accuracy, consistency, and timely delivery.

• Manage the regional brand manual platform, ensuring adherence to brand guidelines across all materials.
• Review and approve marketing assets for accuracy, tone and brand consistency.
• Support partner marketing initiatives by reviewing copy, creative and placement to ensure alignment.

• Own regional social media planning and execution, including content creation, posting, community management and performance reporting.
• Partner with global digital teams to maintain and update regional web content, ensuring accuracy and optimisation.
• Ensure all content is brand‑aligned, engaging and performance‑led.

• Coordinate marketing support for industry events and sponsor ships, from logistics to asset delivery.
• Act as the day‑to‑day contact for key marketing partners, ensuring smooth collaboration and clear communication.

• Track campaign performance, providing insight and recommendations for optimisation.
• Support budget management and finance administration, ensuring accuracy and…