Sr. Manager of Omnichannel Marketing; Dallas

Sr. Manager of Omnichannel Marketing (Dallas)

Join to apply for the Sr. Manager of Omnichannel Marketing (Dallas) role at Paris Baguette North America.

Reports to:

Director of Digital Marketing.

Paris Baguette is expanding to 1,000 cafés in the U.S. by 2030. Our mission is to deliver joy through expertly crafted baked and brewed goods in a warm, welcoming café experience.

• Lead SEO strategy to improve website performance, search rankings, visibility, and user experience.
• Conduct ongoing website audits, identifying opportunities to enhance technical SEO, content structure, and page performance.
• Develop and maintain keyword research and oversee link-building efforts to support organic growth.
• Expand, update, and optimize website content to ensure accuracy and alignment with brand initiatives.
• Create, manage, and publish content for the consumer-facing website blog, ensuring topics align with seasonal campaigns and search demand.
• Oversee Google Tag Manager and GA4 tracking, ensuring accurate data capture, reporting, and analysis across all digital properties.
• Manage seasonal website content, ensuring timely updates that support marketing campaign rollouts and promotional alignment.
• Develop and execute email marketing campaigns, ensuring brand voice, segmentation, and performance best practices are applied.
• Build and deploy loyalty program and online ordering offers that drive guest engagement, visit frequency, and incremental revenue while supporting national marketing initiatives.
• Provide comprehensive digital campaign reporting, analyzing performance metrics, identifying insights, and offering recommendations for continuous optimization.
• Manage and execute SMS and push notification campaigns, ensuring timely, relevant, and high-performing communications.
• Support listings management and local pages, ensuring accuracy, optimization, and alignment with brand standards across all cafés.
• Partner cross-functionally with Brand Marketing, Creative, and Off-Premises teams to ensure cohesive execution across digital channels.
• Support the execution of seasonal campaigns, promotions, and product launches across all relevant channels.
• Perform other functions as needed.

• Degree in Marketing, Digital or related field.
• Hands‑on experience with GTM and GA4, including tagging, event setup, and data analysis.
• Google Certification preferred.
• Restaurant/QSR or F&B industry experience preferred.
• Balance of strong strategic thinking and flawless execution.
• Natural collaborator, proactive, solutions‑oriented.
• Flexible, adaptive, upbeat, open and visible work style.
• Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast‑paced, ever‑changing, and highly entrepreneurial environment.
• Ability to provide constructive feedback and recognition to every member of the organization, along with Franchisees, to ensure an open and transparent culture of high‑performance standards.
• High emotional intelligence with the ability to work with, and support diverse teams by being highly empathetic, intuitive, self‑motivated, and driven.
• Teams Win! Must be a team player who fosters a collaborative and engaged teamwork environment.

• Competitive compensation.
• Free cake for your birthday.
• Medical, dental, vision benefits.
• 401(k) retirement plan.
• Paid time off, paid holidays.
• High performance culture.