Product Marketing Manager

Product Marketing Manager

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The Opportunity The Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities. You will own the go-to-market strategy, messaging, positioning, and enablement for one or more product lines within HCHB’s portfolio.

This role bridges Product, Sales, and Marketing, ensuring that new capabilities are successfully launched, clearly understood, and effectively adopted. You’ll turn technical product features into compelling stories that resonate with healthcare executives, clinical leaders, and operational teams, driving awareness, engagement, and revenue growth.

• Go-to-Market Planning & Execution
• Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives.
• Define target markets, audience segments, and positioning strategies for assigned product areas.
• Manage product launch timelines, messaging, and asset creation to ensure market readiness.
• Messaging & Positioning
• Develop clear, differentiated messaging frameworks and value propositions for each product line.
• Translate complex product capabilities into benefit-focused narratives that align with HCHB’s brand tone and audience pain points.
• Collaborate with content and digital teams to ensure consistency across the website, campaigns, and collateral.
• Sales Enablement
• Develop product one-pagers, battle cards, demos, pitch decks, and ROI tools to help Sales articulate value and differentiation.
• Conduct enablement sessions and develop on-demand resources for the Sales and Customer Success teams.
• Gather feedback from field teams to continuously improve messaging and objection handling.
• Market Intelligence & Insights
• Research market trends, buyer behavior, and competitive positioning in home health, hospice, and post-acute care.
• Provide insights to influence product roadmap prioritization and marketing campaigns.
• Maintain competitive battle cards and analysis to support Sales and Product strategy.
• Product Adoption & Customer Advocacy
• Partner with Customer Success to develop adoption campaigns, feature spotlights, and user stories.
• Identify and develop customer champions and success case studies.
• Track product adoption metrics and leverage insights to shape future go-to-market efforts.
• Cross-Functional Collaboration
• Work closely with Product Management on roadmap visibility, release planning, and customer validation.
• Partner with the Demand Generation team to ensure product messaging is integrated into campaigns.
• Collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership.

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred but not required.

• 5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology.
• At least 3 years in a dedicated product marketing role.
• Experience developing and executing go-to-market plans for enterprise or mid-market software.
• Strong understanding of buyer journeys, persona development, and competitive positioning.
• Familiarity with healthcare workflows, particularly home health or hospice, is a strong plus.

• Excellent written, verbal, and storytelling skills.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset — able to use data to validate messaging and measure impact.
• Creative thinker who can balance strategic planning with tactical execution.
• Comfortable presenting to internal teams, executives, and customers.

• On time, successful product launches with measurable adoption and engagement.
• Growth in marketing sourced and influenced pipeline for assigned product areas.
• Improved sales enablement effectiveness (win rates, usage of PMM collateral).
• Increased awareness and understanding of product value among target personas.

Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare…