Product Marketing Manager; Lenses

Product Marketing Manager (Lenses) – Essilor Luxottica

Requisition : 909588

Store #: E01692 Mktg-General & Admin DAL-C

Position: Full‑Time

Total Rewards: Benefits/Incentive Information

Essilor Luxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We provide industry stakeholders in over 150 countries with high‑quality vision care products such as Essilor, Varilux, Crizal, Eyezen, Stellest, Transitions, Ray‑Ban, Oakley, Persol, and Oliver Peoples, as well as networks that offer purchasing and customer support through Sunglass Hut, Lens Crafters, Target Optical, and leading e‑commerce platforms.

The Product Marketing Manager, Professional Solutions will be a key member of the Lens Marketing Team, responsible for developing and executing lens strategies and managing day‑to‑day product activities for Lens Products in the North America market. The role involves close collaboration with other Lens Marketing Team members and cross‑functional partners (sales, pricing, operations, supply chain, etc.) to launch new innovations and facilitate initiatives that grow the business.

• Lead the development of product activation plans, ensuring effective positioning of the portfolio across trade channels.
• Align with Global Marketing Teams to integrate new product innovations and technology enhancements into the lens portfolio.
• Develop accurate forecasting of sales and product volumes to ensure the Supply Chain is appropriately stocked to fulfill demand.
• Lead the localization of marketing collateral and ensure availability to support the Sales Team in the field.
• Work with internal teams to develop comprehensive trade and consumer media plans, identifying new and unique ways to leverage PR and social media to drive awareness.
• Engage commercial teams to adapt product information and develop key initiatives tailored to specific customer groups to drive product growth.
• Maintain strong knowledge of lens products, including existing and new products, technologies, and availability across the full portfolio.
• Monitor, analyze, and report on product performance with support from Marketing Analytics.
• Oversee the development and execution of targeted lens programs and promotions.
• Organize and present the product portion of all “Brand Immersion” training sessions.
• Understand market trends, competitive landscape, and specific product needs affecting the lens business.
• Manage updated product messaging and claims documentation for key internal and external use.

• 5–7 years of product marketing or brand management experience, preferably in the optical, healthcare, or pharmaceutical industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA a plus).
• Strong presentation and multitasking skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Ability to lead and/or work in cross‑functional groups.
• Ability to maintain professional relationships and open communication with all business contacts, including executives, sales teams, and customers.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Excel, Word and PowerPoint.
• Equivalent combinations of education and experience will be considered.

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first‑class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing & Sales
• Industries: Marketing Services

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