Product Marketing Manager; Lenses

Requisition : 909588
Store #: E01692 Mktg-General & Admin DAL-C
Position: Full-Time
Total Rewards:

Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on Linked In!

The Product Marketing Manager, Professional Solutions will serve as a key member of the Lens Marketing Team, responsible for developing and executing lens strategies and managing day-to-day product activities for Lens Products in the North America market. They will work closely with other members of the Lens Marketing Team as well as other departments (sales, pricing, operations, supply chain, etc.) to launch new innovations and facilitate initiatives to grow the business.

• Lead the development of product activation plans, ensuring effective positioning of the portfolio across channels of trade.
• Align with Global Marketing Teams to integrate new product innovations and technology enhancements into the lens portfolio.
• Develop accurate forecasting of sales and product volumes to ensure Supply Chain is appropriately stocked to fulfill demand.
• Lead the localization efforts of marketing collateral and ensure availability to effectively support the Sales Team in the field.
• Work with internal teams to develop comprehensive trade & consumer media plans, identifying new and unique ways to leverage PR and social media to drive awareness.
• Engage commercial teams to adapt product information and develop key initiatives to suit different customer groups and drive product growth.
• Maintain strong knowledge of lens products, including existing and new products, technologies, and availability across the full portfolio.
• Monitor, analyze, and report on product performance with support from Marketing Analytics.
• Oversee the development and execution of targeted lens programs and promotions.
• Organize and present the product portion of all "Brand Immersion" training sessions.
• Understand market trends, competitive landscape, and specific product needs affecting the lens business.
• Manage updated product messaging and claims documentation for key internal and external use.

• 5-7 years of product marketing or brand management experience, preferably in the optical, healthcare, or pharmaceutical industry.
• Bachelor's degree in Marketing, Business Administration, or related field preferred. MBA a plus.
• Strong presentation and multitasking skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Ability to lead and/or work in cross‑functional groups
• Ability to maintain professional relationships and open communication with all business contacts, including executives, sales teams, and customers.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Equivalent combinations of education and experience will be considered.

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements.…