Lifestyle & Luxury Marketing Manager

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Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward‑thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.

Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

The Lifestyle & Luxury Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.

• Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement.
• Craft compelling brand narratives and content strategies aligned with luxury positioning.
• Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation.
• Develop and execute go‑to‑market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success.
• Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates.

• Manage SEO, paid media, CRM, and email strategies to improve acquisition and retention.
• Use guest segmentation and performance insights to optimize marketing ROI.
• Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value.

• Manage social media strategy and content development to build brand community.
• Manage influencer collaborations to amplify brand messaging.
• Work closely with PR teams on earned media, thought leadership, and editorial storytelling.

• Cultivate brand partnerships that enhance guest experience and hotel positioning.
• Curate activations and pop‑ups that tap into cultural trends and lifestyle moments.
• Partner with F&B, programming, and creative teams to build brand‑led destination drivers.

• Manage marketing budgets, planning, and resource allocation.
• Build marketing playbooks and standard operating procedures to support cross‑functional alignment for campaign management.
• Conduct post‑campaign analysis and performance reporting to optimize future strategies.
• Perform other duties as assigned by management.

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communication skills, proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong Creative Mind
• Ability to organize exclusive…