Marketing Manager

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At Vital Caring, our Marketing Manager plays a pivotal role in transforming lives and fostering hope through genuine caring. This position involves planning, developing, and executing strategic marketing initiatives that align with our core values: trustworthy, capable, compassionate, proactive, and called. The Marketing Manager will engage our target audiences, drive brand awareness, and effectively promote our company and its services. Every encounter is an opportunity to make a meaningful difference, and we are committed to bringing a culture of caring to every interaction.

Join Vital Caring as a Marketing Manager! Come home to Vital Caring where we have a heart for home health care! If you are searching for a new home for your career, come home to Vital Caring!

Vital Caring was established in 2021 and is already one of the nation’s leading home health and hospice providers with over 65 locations across the southeastern and southwestern U.S. Vital Caring’s senior executive team, led by industry veteran, April Anthony, has decades of experience building outstanding home health care companies that have distinctive cultures and deliver exceptional quality. In this time of industry transition, come home to Vital Caring, an organization that knows the true value and impact that home care makes in the lives of our team members and the patients and families we serve.

At Vital Caring our mission is to transform lives and foster hope through genuine caring. We accomplish this goal by assembling a team of like-minded individuals who are truly called to home health care and wake up each day committed to making a difference. As an organization, our promise is to fully support and empower our team members by providing them with all the tools and resources they need to be their very best at work and  us, home-based care is so much more than business, it is our passion and that is why we are looking for a Marketing Manager who will bring their passion to work with them each and every day.

At Vital Caring, our Marketing Manager plays a pivotal role in planning, developing, and executing strategic marketing initiatives that align with our core values: trustworthy, capable, compassionate, proactive, and called. The Marketing Manager will engage our target audiences, drive brand awareness, and effectively promote our company and its services. Every encounter is an opportunity to make a meaningful difference, and we are committed to bringing a culture of caring to every interaction.

• Conduct basic market research to identify trends and opportunities
• Assist in the planning and execution of marketing campaigns and/or marketing projects
• Develop plans, timelines, and budgets
• Creating and managing content for various marketing channels, including social media, email, and websites.
• Collaborating with other team members and departments to ensure cohesive marketing strategies
• Tracking, monitoring and reporting on the performance of marketing campaigns

• Proficiency in marketing automation software (e.g., Hub Spot, Bitrix
  24)
• Strong analytical skills to evaluate marketing campaigns and strategies
• Excellent communication and interpersonal skills to collaborate with various teams and stakeholders
• Creative thinking and problem-solving abilities to develop innovative marketing strategies

We offer team members the opportunity to build a positive future and to find the best and last job they will ever have. Our package includes:

• Competitive salary and bonus program
• Comprehensive health, dental, and disability benefits
• 401(k) program with company match
• Generous paid time off.
• This is an onsite position in our Dallas office.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 2-5 years of experience in marketing or a related field such as promotions, sales, or advertising
• Proven experience in managing marketing campaigns
• Healthcare/Home health experience a plus

Come home to Vital Caring where you will find your passion, find your people, and find yourself again. Together we can transform lives and foster hope through genuine caring.

Explore your future with Vital Caring today.

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industry: Hospitals and Health Care

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