Lead - Product Marketing

Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Work Locations: Dallas, TX

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embodyexpertise,simplicityandinspirationin everything we do.

We’re looking for a strategic, customer‑first product marketer who thrives in a fast‑paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for the Network Security Portfolio and AT&T Dedicated Internet.

You’ll lead go‑to‑market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross‑functional leadership, with plenty of room to drive impact and grow as a marketing leader.

The ideal candidate will possess expert knowledge of and experience in of product marketing strategy and execution with an in‑depth understanding of current and emerging cybersecurity and network security technologies, enabling them to anticipate market trends and evolving business needs. They must also demonstrate expertise in how businesses evaluate, select, and invest in security solutions, ensuring marketing strategies resonate with decision‑makers throughout the technology buying journey.

The candidate should also possess an in‑depth knowledge of Enterprise internet technologies and solutions.

• Lead full 360° marketing execution and be our team’s expert for Network Security and AT&T Dedicated Internet, driving comprehensive marketing plans to drive product success
• Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
• Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
• Partner closely with the Network Security and Internet product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
• Build Go‑to‑Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
• Manage account‑based marketing program
• Leverage data‑driven insights and customer research to inform positioning and optimize campaigns
• Champion the customer—ensuring every initiative puts the customer experience and value first
• Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
• Monitor performance, analyze results, monitor external market conditions, and continuously iterate to optimize product positioning
• Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
• Lead cross‑functional teams to achieve marketing deliverables and present strategic insights to leadership
• Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, preferably in the cybersecurity…