Lead Product Marketing

*
* Job Description:

**** This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
** At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We are seeking a visionary and customer-centric Lead Marketing Manager to lead our Fiber Base marketing initiatives. This role is instrumental in developing and executing base management programs that prioritize the customer journey and experience (CX).  Along with that, a passion for driving measurable, meaningful, and impactful interactions that secure growth and long-term value. The ideal candidate will be a dedicated ambassador for the Fiber Base, championing a customer-first approach and employing an omni-channel test and learn strategy to optimize key moments in the customer lifecycle.
*
* Key Responsibilities:

**
* ** Customer Journey Management:*** + Design and implement strategic base management programs that enhance the customer journey/CX and drive growth  + Map out the end-to-end customer journey for Fiber customers: identifying key touch points and opportunities to improve the overall experience  + By putting the customer first, you will focus on creating measurable, meaningful, and impactful moments that ensure long-term customer value  + Work closely with cross-channel partners to address and resolve pain points along the customer journey
* ** Customer-Centric Leadership:*** + Act as an ambassador for the Fiber Base, ensuring that customer needs and satisfaction are at the core of all marketing activities  + Embed a customer-first mindset across the marketing team and organization
* ** Omni-Channel Strategy:*** + Lead the development of an omni-channel test and learn approach to optimize the customer journey and CX across all touchpoints ensuring a consistent experience regardless of where the customer “lands”  + Utilize data-driven insights to refine and personalize customer interactions.
* ** Focus on Key Moments:*** + Strategically manage critical customer touchpoints, including pre Go-To-Market, Early Tenure, Speed Upgrades/Downgrades, Right-Sizing, Feature Adoption, and Convergence* + - Develop targeted strategies to enhance engagement and satisfaction during these key moments
* ** Address Key Drivers:*** + Identify and address known risks to the business and CX, moments causing friction, and opportunities to create brand affinity  + Implement initiatives to improve product experience and increase feature adoption
* ** Performance Metrics:*** + Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives  + Analyze performance data and provide insights and recommendations to senior management for continuous improvement
*
* Qualifications:

*** Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree is advantageous.
* At least 7 years of marketing experience with a focus on customer journey and CX.
* Proven success in developing and executing omni-channel marketing strategies.
* Strong analytical skills and a data-driven approach to decision-making.
* Excellent communication, leadership, and interpersonal abilities.
* A deep commitment to delivering exceptional customer experiences.

Join a forward-thinking company that values innovation and customer-centricity. As the Lead Marketing Manager for Fiber Base, you will have the opportunity to shape pivotal customer interactions and drive the strategic growth of our brand in the telecommunications industry.

Our
** Lead Product Marketing
** earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
** Joining our team comes with amazing perks and benefits:
*** Medical/Dental/Vision coverage
* 401(k) plan
* Tuition reimbursement program
* Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9…