Senior Product Marketing Manager

We are seeking a Senior Product Marketing Manager with deep expertise in building, launching, and growing products in the video game and/or entertainment industries. This role will serve as the critical connector between the game, internal development teams, creative services, publishing, external agencies, and the broader world. You will lead global go-to-market strategy across multiple game properties - owning positioning, messaging, creative asset development, launch planning, and ongoing post-launch product marketing.

This is a high-impact role ideal for someone who thrives in fast-paced environments, collaborates with diverse teams, and brings bold, player‑centric ideas to life with minimal supervision.

• A visionary storyteller who can elevate a game’s identity and bring its world to life for players.
• A strategic thinker who balances creative ambition with data‑driven decision‑making.
• A relationship builder who thrives at the intersection of development, creative, publishing, and external partners.
• Comfortable owning major decisions and executing with minimal oversight.
• Passionate about gaming culture, player behavior, and industry trends.
• Obsessed with delivering marketing that feels authentic, impactful, and player‑first.
• A problem‑solver who anticipates challenges and proactively drives solutions.

• Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
• Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
• Define game value propositions, market segmentation, player personas, and go‑to‑market positioning.
• Build long‑term marketing roadmaps including global launch strategies, creative campaigns, and post‑launchlive‑service engagement plans.
• Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
• Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
• Work with publishing, social, community, PR, and cross‑functional marketing partners to drive integrated 360° campaigns.
• Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
• Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high‑quality execution and brand consistency.
• Work with first‑party platform partners (Play Station, Xbox, Steam, Epic, etc.) to develop and optimize co‑marketing and promotional opportunities.
• Support licensing, retail, and channel marketing teams with product, messaging, and asset delivery.
• Key art, trailers, and campaign creative.
• Messaging architecture, taglines, brand voice, and marketing copy.
• Paid and owned media assets.
• Community‑facing materials, dev blogs, and PR messaging.
• Ensure consistent brand identity and creative quality across all touchpoints.
• Define marketing components of business plans including global forecasts, pricing strategy, competitive landscape, and product lifecycle recommendations.
• Track product performance metrics, campaign KPIs, and player behavior to refine ongoing strategy.
• Provide actionable player feedback and insights into development and publishing stakeholders to enhance future updates and campaigns.
• Collaborate with community and social media teams to build programs that deepen player engagement and expand audience reach.
• Support developer updates, content cycles, and seasonal releases with aligned positioning and messaging.
• Ensure product marketing supports a thriving creator and influencer ecosystem.
• Reinforce the studio’s creative principles, mission, and storytelling vision across all internal and external communications.
• Serve as spokesperson for your assigned product when engaging with partners, collaborators, and stakeholders.

• 6+ years of product marketing or brand marketing experience in the video game or entertainment industries.
• Proven experience leading end‑to‑end…