Marketing Associate

Responsibilities

• Campaign Support:
  Assist in planning, executing, and monitoring marketing campaigns across digital, social media, email, and traditional channels.
• Content Creation:
  Develop and edit marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral.
• Market Research:
  Conduct research on market trends, customer behavior, and competitors to inform marketing strategies.
• Social Media Management:
  Manage and update social media accounts, schedule posts and engage with audiences to build brand presence.
• Analytics & Reporting:
  Track campaign performance, analyze metrics (website traffic, conversion rates), and prepare reports to evaluate success.
• Event Coordination:
  Assist in organizing promotional events, trade shows, or webinars, including logistics and follow-up activities.
• Administrative Tasks:
  Maintain marketing calendars, manage budgets, and handle vendor communications as needed. All other additional duties assigned by management.

• Education:
  
  Bachelor’s degree in Marketing (preferred), Communications, Business, or a related field (or equivalent experience).
• Experience:
  
  1-3 years of experience in marketing, advertising, or a related role (entry-level positions may not require prior experience).
• Skills:
  
  Strong written and verbal communication skills. Proficiency in marketing tools (Google Analytics, Hub Spot, Mailchimp, or social media platforms).Basic graphic design skills (Canva, Adobe Creative Suite) are a must. Analytical mindset with the ability to interpret data and metrics. Time management and organizational skills to handle multiple projects.