Content Strategist

Job Title

Content Strategist –
Guide Stone Financial Resources

The content strategist is responsible for developing and managing engaging content that aligns with the overarching brand strategy.

They will collaborate with lines of business, marketing and experience teams across the enterprise—growth, experience, investments, Mission:

Dignity, marketing and more—to ensure consistent and persuasive messaging across different media channels, such as web, email, direct mail, video, blogs, webcasts, podcasts, events and more. This individual will manage content that increases engagement and builds brand awareness for Guide Stone and also educates to ensure our members and ministry partners are starting, staying and finishing well.

• Creates compelling, original and on‑brand content that is value‑driven, engaging, accurate, and appropriate for various audiences in the form of emails, website content, paid ads, social media posts, emergency communications, presentations, articles, testimonials, brochures, etc., for a range of marketing channels.
• Executes content strategies that support brand objectives, member/ministry partner needs, marketing initiatives and strategic priorities.
• Conducts thorough research to identify and help develop content, identify industry trends and gain competitor insights.
• Builds knowledge and maintains a deep understanding of our industry and faith community.
• Fosters interdepartmental relationships with subject matter experts (SMEs) and stakeholders to facilitate more efficient and effective content development.
• Provides support as needed to the manager of content marketing by reviewing and editing for accuracy, style, voice, grammar, spelling, syntax, punctuation and Guide Stone writing standards.
• Regularly reviews and updates old content for optimization and becomes an expert on the current content available as well as content opportunities and gaps.
• Partners with stakeholders to understand and analyze business needs and project objectives to inform your content strategies.
• Manages editorial projects from conception through distribution.
• Tracks and reports on the performance of campaigns to measure the effectiveness of content.
• Delivers highest level of customer service to internal stakeholders with courtesy, respectful and caring behaviors.
• Responds to business needs in a timely and appropriate way.
• Maintains a working knowledge of AP Stylebook, Guide Stone Writing Standards, and Guide Stone Messaging Standards.
• Helps manage our proofreading relationships and solutions.
• Supports the annual Minister’s Tax Guide project and deliverables.
• Supports and writes for the Guide Stone Magazine.

• Bachelor’s degree in finance, marketing, journalism, public relations, business or a related field.
• A minimum of 3 years experience.
• Industry experience in financial services, investments, retirement, or insurance is preferred.
• Must be an active member of a Southern Baptist or faith‑aligned church.
• Experience writing creative content for articles, emails, direct mail, websites, video, print campaigns and events.
• Experience with SEO.
• Experience collaborating with multiple teams and job functions.
• Working knowledge of common style books, intermediate to advanced knowledge of Associated Press preferred.
• Advanced proficiency in Microsoft Word with familiarity with Excel and PowerPoint.
• Understands basic theories and principles of communications, branding and marketing and bridges the gap between strategy and tactical implementation.
• Passionate about Guide Stone’s purpose and ability to drive brand impact.
• Strong verbal communication and presentation skills.
• Working to build up a knowledge of AI tools.
• Strong project management and collaborative skills.
• Travel is required up to 5% annually.
• Proficient skills in MS Office and appropriate Guide Stone system applications.
• Must have complete confidentiality regarding Guide Stone business matters.

Mid‑Senior level

Full‑time

Marketing, Public Relations, and Writing/Editing

Dallas, TX – $–$