Senior Marketing Specialist

Senior Marketing Specialist

Senior Marketing Specialist at Vital Caring Group

Accelerate brand presence across channels, supporting content, campaigns, social media, and website management. Hands‑on, high‑impact individual contributor role with real responsibility and influence.

• Write, edit, and refine marketing content across channels, including website copy, email, social media, internal communications, and campaign materials
• Own social media strategy and execution end to end: planning, content creation, scheduling, engagement, and performance tracking
• Manage and maintain company websites, handling updates, content refreshes, basic SEO best practices, and coordination with external partners
• Lead marketing projects from kickoff through completion, balancing timelines, priorities, and stakeholders in a small‑team environment
• Support brand, growth, recruiting, and community outreach campaigns from concept through launch
• Partner closely with teams across operations, sales, clinical, and leadership to gather input and deliver clear, effective marketing materials
• Keep marketing calendars, workflows, and assets organized and up to date
• Identify gaps, inefficiencies, and opportunities to improve how marketing work gets done and take initiative to improve them

• 4+ years of marketing experience, ideally in healthcare, home health, hospice, or regulated environment
• Experience working on a small team, startup, or high‑growth organization where flexibility and ownership were essential
• Strong writing and editing skills, adapting tone for different audiences and channels
• Proven ability to manage multiple projects independently and meet deadlines without heavy oversight
• Hands‑on experience owning social media strategy and execution, not just posting content
• Working knowledge of website management and CMS platforms, with understanding of SEO fundamentals
• Highly organized, resourceful, and self‑directed
• Comfortable making decisions, prioritizing work, and moving projects forward

• Direct experience in home health, hospice, or post‑acute care
• Familiarity with healthcare compliance considerations in marketing
• Experience supporting rebrands, acquisitions, or periods of rapid growth

This role directly impacts how our brand is experienced by patients, referral partners, and employees. You’ll shape processes, build momentum, and help a growing organization tell its story with clarity and purpose.

Seniority level:
Mid‑Senior

Employment type:

Full‑time

Location:

Dallas, TX | Salary: $85,000.00-$