Marketing Excellence Program - Marketing Research

This position requires in-office presence and is only offered at the Dallas location. At AT&T, you’ll be empowered to create real change in an ever-expanding, connected world. As part of our corporate team, your impact will be felt no matter how your work translates to our core goal of serving customers and transforming lives. We’re fueled by a passion to provide innovative solutions and driven to connect the world in meaningful ways.

By joining the AT&T Marketing Excellence Program – Master in Marketing Research Track, you will build a specialized career at the intersection of customer understanding, market research, analytics, and business decision-making. This full-time 24-month experience combines the rotational development model of MEP with focused exposure to Research, Analytics & Impact and related customer, strategy, measurement, and marketing analytics work.

What you’ll do:

Deep experience translating customer, market, brand, and business data into actionable recommendations. Exposure to research methodologies, analytics practices, measurement approaches, and insight activation. Opportunity to shape decisions through executive-ready storytelling and clear business recommendations. Broader MEP development including mentorship, coaching, networking, cohort learning, and leadership development. Preparation for future roles in consumer insights, marketing research, analytics, customer strategy, marketing science, and business impact measurement.

What you’ll bring:

Research-minded problem solver with quantitative and qualitative capability. Analytical thinker who works with complex data and structures findings into clear insights. Strategic storyteller who converts research findings into business implications and recommendations. Collaborative partner able to work with marketing, product, strategy, analytics, and leadership stakeholders. Curious, rigorous, and comfortable operating in ambiguity while maintaining focus on business impact. Future insights leader with passion for understanding customers, markets, behavior, and performance.

What you’ll need:

Current enrollment in or recent completion of a Master in Marketing Research, Marketing Research, Consumer Insights or related advanced degree program. 0–2 years of relevant full-time experience in marketing, business, agency, consulting, product management, or marketing research.

Demonstrated experience with qualitative and/or quantitative research methods. Strong analytical, synthesis, presentation, and communication skills. Interest in customer insights, research, analytics, marketing strategy, measurement, or business impact roles. Ability to translate research findings into business implications and executive-ready recommendations. Our Marketing Excellence Program – MMR Track professionals earn an annual salary between $94,300 – $141,500, not to mention all the other amazing rewards that working at AT&T offers.

Individual starting pay within this range may depend on geography, experience, expertise, and education/training.  Joining our team comes with amazing perks and benefits:  Competitive Base Salary Performance Based Commission Paid Training Medical/Dental/Vision coverage
401(k) plan Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement Disability Benefits (short term and long term)
Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)
Extensive employee wellness…