Marketing Manager – Lead Generation

Social Media Marketing Manager Department:
Marketing

Reports To:

Director of Digital Marketing Role Type:
Individual Contributor / Manager-Level Primary Functions:
Social media strategy, execution, and optimization

Content development, publishing, and campaign integration

Event promotion and social activation

Employee advocacy, executive thought leadership, and community engagement

HubSpot tracking, analytics, and performance reportingPOSITION SUMMARY The Social Media Marketing Manager is responsible for the strategy, execution, and ongoing optimization of HCHB’s social media marketing program. This role manages HCHB’s organic presence across Linked In, Meta, You Tube, and other relevant channels, with responsibility for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement.

Working cross-functionally across marketing, this role connects social media to broader brand, content, demand generation, product marketing, and event initiatives. The Social Media Marketing Manager will use Hub Spot, platform analytics, and other measurement tools to evaluate performance, identify opportunities, and translate social activity into actionable marketing insights.

This is a hands-on role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB’s digital presence, engaging priority audiences, and continually improving the effectiveness of social media as part of the broader B2B marketing strategy.

WHAT YOU’LL DOOwn social strategy and execution:
Develop and execute HCHB’s organic social strategy, with a focus on increasing presence, reach, and meaningful engagement across Linked In, Meta, and You Tube.

Create and publish content:
Build and manage the social calendar and personally develop, edit, schedule, and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories, and event content.

Integrate social into marketing campaigns:
Partner with demand generation, content, product marketing, communications, creative, and events to integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs.

Activate events and trade shows:
Develop and execute pre-event, live, and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars, and customer events.

Lead employee advocacy:
Build programs that help employees, executives, and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.

Engage and listen:
Actively manage community engagement, social listening, and relevant industry conversations while monitoring competitors, trends, and emerging opportunities.

Measure marketing impact:
Use Hub Spot, social platform analytics, UTM tracking, Google Analytics, and other tools to evaluate performance across content, campaigns, traffic, audience engagement, and available attribution.

Optimize performance:
Build regular reporting that goes beyond activity metrics to explain what is working, what isn't, and what HCHB should do next. Use insights, testing, and performance data to continuously improve the program.

WHAT YOU’LL BRING5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs

Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone

Strong Linked In expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement

Experience managing Linked In, Facebook/Instagram, and You Tube programs

Excellent writing, editing, and storytelling skills with the…