Director of Product Marketing Job Dallas area,Texas USA,Marketing / Advertising / PR

We are looking for a Director of Product Marketing to lead the product marketing function at a defining moment in Horizon3’s growth
This role will establish the strategy, operating model, and talent system that turn product marketing into a measurable engine for category leadership, pipeline creation, sales productivity, customer adoption, and revenue growth
You will report to the VP of Corporate & Product Marketing and lead a team of product marketers, currently expected to include three direct reports
You will work across Product, Engineering, Attack Research, Sales, Solutions Engineering, Customer Success, Demand Generation, Corporate Communications, Alliances, and Revenue Operations to ensure Horizon3’s capabilities are understood, differentiated, adopted, and converted into business outcomes
Define and execute the product marketing strategy across the Node Zero platform, aligning portfolio priorities with Horizon3’s corporate narrative, growth objectives, market opportunity, and revenue plan
Establish a clear architecture for how Horizon3’s capabilities—including internal, external, cloud, identity, Kubernetes, web application, precision defense, threat detection and response, and compliance solutions—fit together as one proactive security platform
Lead the evolution of Horizon3’s market position from autonomous pentesting and adversarial exposure validation toward a broader, evidence-based proactive security and CTEM operating model
Translate product and market strategy into clear buyer narratives for CISOs, security leaders, Sec Ops, ITOps, cloud-security, identity, application-security, infrastructure, compliance, and offensive-security teams
Identify the highest-value market opportunities, buying centers, use cases, and customer segments, then prioritize product marketing investment against business impact
Serve as a senior product marketing voice in executive planning, annual operating plans, board preparation, analyst engagements, industry events, and strategic customer conversations
Create and scale a repeatable launch methodology that aligns Product, Product Marketing, Sales, Solutions Engineering, Customer Success, Demand Generation, Communications, and channel teams around one plan
Establish launch principles, stage gates, briefs, roles, timelines, readiness requirements, measurement standards, and post-launch reviews
Ensure every launch begins with a validated customer problem, a differentiated market position, a clear audience, proof points, a field activation plan, and defined business outcomes
Oversee the development of messaging, positioning, pricing and packaging inputs, buyer journeys, launch content, campaign requirements, enablement, analyst materials, and customer communications
Create a consistent process for moving product feedback, field intelligence, customer evidence, and competitive insights back into Product and executive decision-making
Measure launch performance and use results to improve future launches, portfolio investment, and go-to-market efficiency
Lead, coach, and develop a high-performing product marketing team with clear charters, ownership boundaries, priorities, and measures of success
Set a high bar for strategic thinking, technical fluency, customer empathy, writing quality, operating discipline, and commercial impact
Build an effective portfolio model that allows individual PMMs to own their areas while maintaining consistent company-wide messaging, process, and standards
Recruit, onboard, mentor, and retain exceptional product marketing talent as the organization grows
Establish regular team operating rhythms including planning, work-in-progress reviews, launch reviews, skill development, and performance conversations
Create opportunities for the team…