Director, Growth Marketing

Growth Marketing The Director, Growth marketing role is responsible for defining how we identify, target and convert prospects, supporting the efforts to attract and win new plan sponsor clients and growing advocacy among retirement plan consultants . You will partner with the Head of Growth marketing to set the strategy for reaching the right audiences utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted deliverables that support the sales funnel from first touch through conversion.

This is a hands on role for someone who likes both the numbers and the craft.

Key Responsibilities and Duties Define prospecting strategy in partnership with the business and Head of Growth Marketing: which segments to target, how to reach them and ultimately building a qualified pipeline

Build programs that increase consultant advocacy, giving retirement plan consultants the insights, content and touchpoints that lead them to identify us in plan sponsor searches

Contribute to journey mapping for respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.

Design, run and analyze A/B and multivariate tests across landing pages, email, paid media, etc.

Manage paid acquisition across search, social and programmatic channels

Build nurture programs and lead scoring that move prospects through the sales funnel and hand qualified leads to the distribution teams

Establishes and maintains strong working relationships and collaboration with sales organization and business partners.

Manages and helps develop departmental measurements and KPIs based on overall business goals, partnering with data and analytics to define attributions and support the build of dashboards

Own the first draft of go-to-market content and collateral, such as launch messaging, distributions and sales materials, emails, and landing pages then partner with creative to finalize

Responsible for ensuring materials are compliant with brand, legal and regulatory review where they apply

Educational Requirements University (Degree) Preferred Work Experience5+ Years Required; 7+ Years Preferred

Physical Requirements

Physical Requirements:

Sedentary Work Career Level 8

IC

Qualifications:

Required:

5 years experience in client segmentation, marketing automation, digital and social methods

Preferred:7 years experience in client segmentation, marketing automation, digital and social methods

Related Skills Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management Anticipated Posting End Date:

Base Pay Range: $103,000/yr - $150,000/yr Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

_____________________________________________________________________________________________________Company Overview Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come.

We are guided by our values:
Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office…