Manager, Content

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Full-time Regular Manager, Admin Lone Star, Dallas, TX, US

2 days ago Requisition

This position is Supervised by : Director, Integrated Communication

This position supervises/manages : Producer, Social Media and Producer, Marketing Content

Position Summary:

Reporting to the Director, Integrated Communications, the Manager, Content owns the SPCA of Texas's "story engine" and is responsible for leading content planning, development, and execution across multiple marketing channels and keeping stories, campaigns, and communications clear, compelling, accurate, and aligned with organizational priorities.

The Manager, Content builds trusted partnerships across the organization with key leaders in Development, Operations, Animal Cruelty Investigations, Veterinary Services, Lifesaving Programs, and Customer Care to identify compelling stories and impactful content that informs and engages the community through program education, animal adoption and foster care, and fundraising initiatives.

Summary of

Essential Responsibilities:

Content Strategy & Storytelling

• Develop and manage the editorial strategy, content priorities, and publishing approach across editorial, social media, video, web, and emerging platforms in alignment with the organization's integrated communications strategy.
• Plan, write, and publish content across multiple channels including blogs, web stories, general marketing copy, and other organizational storytelling opportunities.
• Identify, create, and coordinate compelling stories that support fundraising, marketing, public relations, education, and community engagement efforts.
• Collaborate with the Director, Integrated Communications, to develop and maintain a structured, efficient editorial calendar that allows for cross-organizational input.
• Manage the coordination of public-facing content, ensuring accuracy, alignment with organizational standards, and sound judgment regarding privacy, consent, confidentiality, and sensitive or potentially graphic content – protecting the reputation and integrity of the SPCA of Texas.
• Serve as an occasional spokesperson and represent the SPCA of Texas at events, media opportunities including radio and television, community functions, and speaking engagements as assigned.

Multimedia & Content Production

• Manage two direct reports responsible for social media, photography, and videography operations.
• Supervise online reputation activities and create strategic responses across digital platforms (Instagram, Facebook, Google Reviews, Yelp, etc.) as needed.
• Collaborate with the internal creative team, freelancers, and external partners to develop and execute content projects efficiently and accurately.
• Lead project management, including project timelines, content development, reviews and approvals, program execution, and publication.
• Ensure that all content assets are well-organized, easily accessible, properly documented, and aligned with brand standards.

Cross-Functional Collaboration

• Partner with key leaders in Development, Operations, Animal Cruelty Investigations, Veterinary Services, Lifesaving Programs, People and Culture, and Customer Care to identify relevant stories that support key priorities including fundraising, stewardship, program education, community engagement, and culture and recruiting efforts.
• Partner with the Senior Manager, Creative Services, and the Manager, Public Relations, to align campaign execution, enhance visual storytelling and messaging, support earned media opportunities, and ensure consistency across channels.
• Support internal organizational events, campaigns, and initiatives through content creation, program activation, and execution.

Team & Culture

• Foster a collaborative, accountable, solutions-oriented team environment.
• Actively engage with volunteers in ways that support volunteers, staff, and organizational culture.
• Be an ambassador for the SPCA of Texas and remain knowledgeable about programs, services, and organizational priorities.
• Supervise a team of high-performing subject matter experts, providing an environment built on learning and growth.

Workflow, Organization & Reporting

• Prioritize and assign content projects based on organizational priorities, audience needs, deadlines, and team capacity.
• Maintain clear workflows and project coordination using Asana, monitoring progress and flagging…