Sr. Brand Manager - Prestige Whiskey

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Hybrid Telecommute, Hybrid Telecommute

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

Find the full portfolio here .

View our Corporate Values and Mission Statement here.

As a Sr. Brand Manager of Prestige Whiskey in the Spirit of Gallo portfolio, you’ll lead the development and execution of strategic marketing plans for a portfolio of premium spirits brands. In this highly visible leadership role, you’ll shape brand growth by translating consumer insights into impactful marketing strategies, driving business performance, and delivering compelling consumer experiences that strengthen brand equity and choice.

You’ll oversee brand planning, innovation, communications strategy, and portfolio optimization while managing overall brand P&L and A&P investment. Working closely with business unit leadership and cross-functional partners, you’ll help define long-term brand strategies, identify growth opportunities, and guide marketing initiatives that deliver measurable business results.

This role offers the opportunity to mentor and develop team members, lead agile marketing processes, and influence the future direction of iconic spirits brands. Success will require a strong balance of strategic thinking, commercial acumen, consumer‑centricity, and the ability to execute effectively across multiple channels and stakeholders.

If you are passionate about building brands, driving innovation, and creating meaningful consumer connections in a fast‑paced environment, this is an opportunity to make a lasting impact.

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility;
  
  OR High School diploma or State‑issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Experience managing total P&L for brand.
• Knowledge of the on‑premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.