Director of Enrollment Marketing

Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord
and Savior, and who holds solely the Old Testament and the New Testament as sacred
Scriptures.

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct.

• Bachelor’s degree in marketing, communication, or related field and experience in
  managing marketing and communications teams.
  
  Experience with in a higher education
  setting preferred. Advanced degree preferred.
• A cooperative attitude toward DBU’s goals and environment.
• The ability to organize, manage, problem-solve, focus, and work well with others.
• Excellent management and leadership skills, with an ability to guide and mentor staff and
  contractors while delegating assignments as needed to meet critical deadlines.
• Demonstrated ability to gain consensus among multiple stakeholders in a decentralized
  environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget.
• Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences.
• Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget.
• Strong attention to detail and the ability to work in a fast-paced, lean organization.

• 1. Work with the Senior Vice President to reframe the Enrollment Marketing division from transactional to strategic and reactive to proactive
• 2. Direct daily operations of Enrollment Marketing including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members and coordination within the University Communications Division
• 3. Mentor and develop Enrollment Marketing team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness
• 4. Assist the Senior Vice President in implementing an integrated and comprehensive communications plan related to Enrollment for the University and management of the Enrollment Marketing division
• 5. Provide leadership, oversight, and technical direction for University communications related to Enrollment to ensure all communications are clear, concise, and consistent with the University brand standards.
• 6. Implement strategies and promote consistency with the DBU brand in all external communications related to Enrollment
• 7. Evaluate advertising opportunities and work with the Enrollment Division to determine the best advertising strategy for their needs
• 8. Serve as point person for college guides and directories related to Enrollment to ensure the most current information is published
• 9. Collaborate with Enrollment and Retention areas to educate them on the University brand standards and align University Communication strategy with their needs
• 10. Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications’ staff and other key constituents.
• 11. Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents
• 12. Regularly meet with departmental leads and assistant/associate vice presidents to ensure they…