Growth Marketing Manager

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSAStatus:

Exempt

Reports To:

Director,Growth Marketing

Highwayisthefastest-growingfreighttechproviderin

North

America.

Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.

Weanswerthequestionof Carrier Identity ,protecting brokers’networks,preventingfraudandincreasingtransparency.

Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials.

Freightbrokersputanincredibleamountoftrustin Highwayandthattrustwillbeextendedtoyou.

The Marketing Managerwillberesponsibleformanagingthe GTMstrategyforaspecificbusinessunitwithin

Highway.

• Ownandexecutethego-to-market(GTM) strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging
• Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives
• Createandmanagesalesandcustomerenablementmaterials,including one-pagers,pitch decks,productwalkthroughs,competitivebattlecards,etc.
• LeadBU-specificcontentinitiativessuchasblogposts,case studies,and customer-facingvideosthatreinforcekeyvaluepropositions
• Partner with Product and Salestosupportnewfeaturelaunchesanddriveawareness ,adoption,and retention
• Monitorperformancemetricsandprovidereportingoncontentusage,campaign results,andrevenueimpact
• Gatherandsynthesizefeedbackfromthefield(sales,customers,partners) toinformongoingcontent,messaging,andcampaignstrategy
• Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus
• Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions

• Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer.
• Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.
• Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.
• Experience with Zoom Webinars ,Hub Spot,Salesforce,Canva,andprojectmanagementplatforms.
• Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents.
• Bachelor'sdegreein
  
  Marketingor Business Administrationhighlypreferred .
• Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functional teams.