Programmatic Principal

We are PMGPMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With At PMG, our Integrated Media team brings together channel expertise, audience intelligence, technology, and strategic thinking to build media programs that drive meaningful business outcomes. We connect Programmatic, CTV, OTT, online video, You Tube, and broader brand media to help brands reach and grow valuable audiences while balancing customer acquisition, brand growth, and media effectiveness.

You’ll collaborate with client strategy leaders, media teams, analytics partners, technology experts, and senior client stakeholders to turn complex business priorities into integrated media strategies. Bringing deep Programmatic expertise and a broad understanding of the media ecosystem, you’ll establish strategic direction, determine how channels work together, guide investment decisions across local and national media, and apply first-, second-, and third-party data to sophisticated audience and activation strategies.

Beyond individual campaigns, you’ll help shape how PMG approaches Programmatic and Integrated Media ’ll establish strategic and testing roadmaps, advance CTV and video capabilities, evaluate emerging platforms and partner opportunities, and strengthen how audience data, measurement, attribution, AI, and technology inform media decisions. You’ll also collaborate across regions to create scalable ways of working, raise quality standards, and ensure strategic intent translates into excellent execution.

As a Principal in Integrated Media, you’ll operate as a senior subject-matter expert and trusted advisor, tackling ambiguous media challenges, influencing executive-level decisions, advancing Programmatic innovation, and elevating the strategic capabilities of teams around you. This is an opportunity to combine deep technical expertise with enterprise-level thinking to influence how clients and PMG approach the future of media.

What You Will Be Doing Lead integrated media strategy for large, complex accounts, with deep ownership of Programmatic and expertise spanning CTV, OTT, online video, You Tube, brand media, and local and national media buying.

Translate complex business objectives into actionable media strategies, investment frameworks, audience approaches, channel recommendations, and testing roadmaps, clearly articulating tradeoffs and expected business impact.

Serve as a trusted strategic advisor to senior and C-suite client stakeholders, bringing an informed point of view to media opportunities, investment decisions, performance, innovation, and evolving marketplace dynamics.

Develop sophisticated audience and customer acquisition strategies that apply first-, second-, and third-party data to improve audience identification, activation, growth, and media effectiveness.

Lead localized and geo-targeted media strategies that connect national objectives with market-level opportunities, creating scalable approaches to investment, activation, testing, and measurement.

Establish measurement strategies that connect media activity to business outcomes, guiding the application of attribution, experimentation, CAPI, incrementality, and other evolving measurement capabilities.

Shape…