Growth Marketing Manager
Listed on 2026-10-12
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Marketing Management
Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.
FLSAStatus:
Exempt
Reports To:
Director,Growth Marketing
Highwayisthefastest-growingfreighttechproviderin
North
America.
Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.
Weanswerthequestionof Carrier Identity ,protecting brokers’networks,preventingfraudandincreasingtransparency.
Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials.
Freightbrokersputanincredibleamountoftrustin Highwayandthattrustwillbeextendedtoyou.
The Marketing Managerwillberesponsibleformanagingthe GTMstrategyforaspecificbusinessunitwithin
Highway.
- Ownandexecutethego-to-market(GTM) strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging
- Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives
- Createandmanagesalesandcustomerenablementmaterials,including one-pagers,pitch decks,productwalkthroughs,competitivebattlecards,etc.
- LeadBU-specificcontentinitiativessuchasblogposts,case studies,and customer-facingvideosthatreinforcekeyvaluepropositions
- Partner with Product and Salestosupportnewfeaturelaunchesanddriveawareness ,adoption,and retention
- Monitorperformancemetricsandprovidereportingoncontentusage,campaign results,andrevenueimpact
- Gatherandsynthesizefeedbackfromthefield(sales,customers,partners) toinformongoingcontent,messaging,andcampaignstrategy
- Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus
- Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions
- Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer.
- Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.
- Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.
- Experience with Zoom Webinars ,Hub Spot,Salesforce,Canva,andprojectmanagementplatforms.
- Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents.
- Bachelor'sdegreein
Marketingor Business Administrationhighlypreferred . - Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functional teams.
For the Growth Marketing Manager position at Highway, we are reviewing applications now.
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