Growth Marketing Manager

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers' networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSAStatus:

Exempt

Reports To:

Director,Growth Marketing

Aboutthe Company:

Highwayisthefastest-growingfreighttechproviderin

North

America.

Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.

Weanswerthequestionof Carrier Identity ,protecting brokers'networks,preventingfraudandincreasingtransparency.

Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials.

Role Description

Freightbrokersputanincredibleamountoftrustin Highwayandthattrustwillbeextendedtoyou.

The Marketing Managerwillberesponsibleformanagingthe GTMstrategyforaspecificbusinessunitwithin

Highway.

Yourrole:

• Ownandexecutethego-to-market(GTM) strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging
• Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives
• Createandmanagesalesandcustomerenablementmaterials,including one-pagers,pitch decks,productwalkthroughs,competitivebattlecards,etc.
• LeadBU-specificcontentinitiativessuchasblogposts,case studies,and customer-facingvideosthatreinforcekeyvaluepropositions
• Partner with Product and Salestosupportnewfeaturelaunchesanddriveawareness ,adoption,and retention
• Monitorperformancemetricsandprovidereportingoncontentusage,campaign results,andrevenueimpact
• Gatherandsynthesizefeedbackfromthefield(sales,customers,partners) toinformongoingcontent,messaging,andcampaignstrategy
• Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus
• Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions

Qualifications

• Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer.
• Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.
• Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.
• Experience with Zoom Webinars ,Hub Spot,Salesforce,Canva,andprojectmanagementplatforms.
• Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents.
• Bachelor'sdegreein
  
  Marketingor Business Administrationhighlypreferred .
• Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functional teams.

The Growth Marketing Manager role at Highway App, Inc. is now open for applications in Dallas, TX, United States.

Learn more about the Growth Marketing Manager role in the description above.