Demand Generation ManagerMarketing

Founded in June 2017, Connex Pay is the first payments company to seamlessly combine both Pay Ins and Pay Outs into a single global platform that is transforming modern e-commerce. The flexibility of Connex Pay’s technology allows clients to manage all of their B2B payment needs, from acquiring sales, managing fraud, and paying suppliers. Connex Pay’s solutions are applicable across a broad spectrum of corporate payment use cases, including global travel, ticketing, insurance and warranty claims, loyalty and rewards, and media and advertising.

The company’s technology reduces payment risk and lowers the cost of payment acceptance. Through our people, Connex Pay is poised to become the industry leader in payments.

We are proud of our culture, where we focus on employee engagement and customer satisfaction. Here our people feel comfortable voicing their opinions, which helps us build a safe environment for all. We are customer focused and truly believe that behaviors drive our culture — and our culture drives our results — always working as one team to win.

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and AEO.
• Manage digital agency and website contractor strategy, priorities, performance, and execution, optimizing investment based on pipeline contribution and ROI.
• Own hands-on Hub Spot campaign execution, including emails, landing pages, lists and segmentation, workflows, automation, lead nurture, and campaign setup.
• Develop quarterly campaign themes and the content calendar in partnership with the Head of Marketing, Program Marketing, and Product Marketing, and activate content across demand generation channels.
• Manage lead nurture and database activation programs and continuously improve conversion from initial engagement through MQL, SAL, and pipeline.
• Partner with the Events Manager on pre- and post-event demand generation and field marketing programs; support the outsourced SDR partner and targeted/account-based campaigns for priority companies and verticals.
• Partner with the Head of Marketing to maximize association memberships through demand generation, content, thought leadership, and other activation opportunities.
• Partner with the Head of Marketing and Rev Ops to track demand generation performance, funnel conversion, pipeline contribution, and ROI, using insights to optimize campaigns, channels, audiences, and investment.
• Other duties as assigned.

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Strong hands-on Hub Spot experience required, including Marketing Hub, email, workflows, lists and segmentation, campaigns, automation, and reporting.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing (ABM) strategies and targeted campaign execution.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience in B2B SaaS, fintech, payments, or another complex B2B environment preferred.

• Unlimited PTO:
  Freedom to take time off with no assigned set number of days.
• Retirement savings:
  Immediate…