Lead Marketing Management Marketing Transformation & Operations

Position: Lead Marketing Management -– Marketing Transformation & Operations
This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Lead Marketing Manager – Marketing Transformation & Operations Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it. About the Marketing & Growth Organization The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences;

and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. About this role

To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit. The ideal candidate would possess strong business and financial acumen, with clear understanding of AT&T’s business priorities and budget realities.

They should be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder, leadership and executive communications with the ability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.

Key Responsibilities:

Marketing Transformation and Capability Enablement Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency Continuously assess and evolve ways of working to keep pace with business needs and market dynamics Connect competency and operational needs with technological considerations (Mar Tech, AI, GenAI, etc.)

​Leadership & Stakeholder Engagement:

Develops and delivers timely, credible, multi-mode communications that reflect the unique needs of different audiences  Builds shared understanding and engagement across leaders and team in service of transformation objectives  Build strong relationships to drive alignment, adoption, and sustained behavior change Act as a change leader, balancing pragmatism with long‑term operational maturity ​ Expertise:

Minimum of 5 years of experience of marketing expertise in a large-scale, matrixed organization Proven experience standardizing and scaling marketing processes in large, complex organizations Deep understanding of marketing operating models and value chains Demonstrated ability to enable teams through process clarity, governance, and change management Strong data literacy with the ability to translate operational metrics into decisions

Experience with personalization and journey based marketing is a plus ​Personal Disposition:

Strong decision making, influencing/consensus building and analytical skills Strong analytical skills with the ability to interpret complex data sets and provide actionable insights. Ability to innovate and drive a culture of continuous…