Director, Growth Marketing

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSA Status:
Exempt

Location:
Dallas, TX (This is an onsite position)

Reports to: SVP, Marketing

Status:
Full-time

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Role Description

Freight brokers put an incredible amount of trust in Highway and that trust will be extended to you.

The Director of Growth Marketing will be responsible for managing the growth marketing teams for the business units within Highway.

Your role:

• Lead and oversee the execution of the go-to-market (GTM) strategy for the business units, ensuring alignment with company-wide marketing objectives and messaging
• Develop the Marketing Growth Managers and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives
• Collaborate with the Sales Leadership team. Create execution plans to manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battle cards, etc.
• Lead BU-specific Marketing Manager’s content initiatives such as blog posts, case studies, and customer-facing videos that reinforce key value propositions
• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention
• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact
• Gather and synthesize feedback from the field (sales, customers, partners) to inform ongoing content, messaging, and campaign strategy
• Work closely with centralized brand, content, and design teams to maintain consistency across all deliverables while tailoring materials to the business unit's focus
• Support event planning and execution for relevant trade shows, webinars, and virtual events, ensuring strong representation of the business unit's solutions

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10 + years of proven experience in leading teams.
• Experienced in managing demand gen and growth marketing teams for large organizations.
• Comfortable creating and designing marketing strategy with a multi-layered approach to reaching the customer.
• Exceptional cross departmental communication skills, working closely with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.
• Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.
• Experience with Zoom Webinars, Hub Spot, Salesforce, Canva, and project management platforms.