Sr Internal Communications Specialist

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Communications & Brand Reputation

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Bring strategy, creativity, and Heart to the communications that keep Southwest Airlines connected and moving forward. As a Sr Internal Communications Specialist, you’ll provide communication counsel and turn business priorities into clear, engaging messages for Employees across the Company. You’ll collaborate with Teams and stakeholders to determine the right message, tone, and channel, then coordinate the details needed to bring communication plans to life.

By shaping meaningful stories, ensuring consistency across channels, and considering the impact on different audiences, you’ll help strengthen engagement, reduce information overload, and keep Employees informed and connected.

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

• Provide communications counsel to colleagues —determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
• Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
• Act and advise the business with a broad set of Stakeholders in mind
• Partner with Team to execute communication strategies to create deeper engagement with multiple Stakeholders
• Contribute to SWALife and other Company wide, external, and/or department channels as needed
• Ensure consistency among internal, external, and social messaging
• Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
• Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
• Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
• Responsible for execution of communications strategy set by Team across multiple topics or work groups
• Work with direct Leader to frame solutions to emerging issues, and subsequently define…