Chief Marketing Officer

Location:

Dallas, TX (Onsite)

Employment Type:

Full-Time, Direct Hire

Compensation: $170,000-$230,000 base salary, depending on experience, plus potential performance-based bonus

We are partnering with a privately held, entrepreneurial organization seeking an experienced and forward-thinking Chief Marketing Officer (CMO) to lead the next phase of growth for its emerging financial technology and digital payments business.

Backed by an established, diversified organization with significant experience in real estate, financial services, and capital markets, the company has developed an innovative consumer payment platform designed to make everyday financial transactions more rewarding.

The platform enables consumers to earn meaningful rewards through everyday payments, including rent, mortgages, and other household expenses, while creating opportunities to build savings toward future financial goals. With the platform entering an important growth phase, the organization is seeking a dynamic marketing executive who can refine its market positioning, simplify its messaging, accelerate consumer adoption, and develop a scalable marketing strategy.

This is a highly visible executive leadership opportunity for someone who enjoys building, innovating, and driving measurable business growth. The CMO will work closely with the company’s founders, oversee a growing marketing team, and play an instrumental role in shaping the future of the business.

Approximately 80% of the role will focus on the fintech and digital payments platform, with the remaining 20% involving strategic marketing alignment across related businesses.

Develop and execute a comprehensive marketing strategy focused on accelerating consumer adoption of the company’s digital payments platform.

Evaluate existing marketing initiatives, identify opportunities for improvement, and establish a strategic roadmap for sustainable growth.

Partner directly with executive leadership to translate business objectives into actionable marketing initiatives.

Develop strategies to increase brand awareness, customer acquisition, platform engagement, and long-term adoption.

Identify emerging market opportunities, strategic partnerships, and new customer segments that can accelerate business expansion.

Support go-to-market planning for future products, services, and platform enhancements.

Provide strategic marketing oversight and alignment across related businesses, including residential real estate and financial services.

Oversee and optimize digital marketing campaigns across paid social, search, and other performance-driven channels.

Evaluate existing advertising investments, campaign effectiveness, creative performance, and customer acquisition strategies.

Establish a data-driven approach to marketing decisions, using key performance indicators such as customer acquisition cost (CAC), conversion rates, return on advertising spend (ROAS), engagement, and retention.

Identify opportunities to improve marketing efficiency, optimize spending, and increase platform downloads and active users.

Drive continuous testing and experimentation across messaging, creative, audience targeting, and digital campaigns.

Develop scalable customer acquisition strategies as the business expands into additional markets and consumer offerings.

Refine the company’s brand positioning and value proposition to clearly communicate the advantages of its digital payments and rewards platform.

Translate complex financial technology concepts into clear, compelling, accessible messaging that resonates…