Senior Specialist, Social Media

Job Description Welcome to AMN Healthcare — Where Talent Meets Purpose Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

Consistently ranked among SIA’s Largest Staffing Firms in America .Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.Hybrid role;
Dallas, TX or San Diego, CA,– role is 2 days a week onsite

Job Summary The Senior Specialist, Social Media is responsible for developing, executing, and optimizing a multi‑channel social media strategy that strengthens brand awareness, drives engagement, and supports organizational goals. This role manages day‑to‑day content creation, scheduling, analytics, and community engagement across Tik Tok, Linked In, Instagram, Facebook, and other emerging platforms. A strong understanding of digital trends, short-form video, reputation management, and brand storytelling is essential.

Job Responsibilities Social Media Strategy & Execution Develop and execute organic social media strategies aligned to brand, campaign, and business priorities

Manage and maintain social content calendars across multiple channels and audiences

Translate marketing campaigns and business initiatives into platform-specific social content

Content Creation & Storytelling Create engaging, platform-native content including short-form video (Reels, Tik Tok), graphics, and copy Partner with internal teams to source stories, subject matter experts, and content opportunities

Ensure all content reflects brand voice, visual standards, and messaging consistency

Community Management & Reputation Monitor and engage with audiences across platforms in a timely, authentic, and brand-aligned manner

Support reputation management by identifying and escalating sensitive or high-risk interactions

Foster community growth and strengthen audience relationships through proactive engagement

Analytics & Optimization Track, analyze, and report on social media performance metrics (engagement, reach, growth, etc.)Identify trends, insights, and opportunities to continuously optimize content and strategy

Provide regular reporting and actionable recommendations to stakeholders

Collaboration & Cross-Functional Partnership Partner with marketing, brand, recruitment marketing, and communications teams to align social efforts

Collaborate with external partners or agencies as needed to support content creation or campaigns

Serve as a subject matter expert on social media trends, best practices, and platform innovations

Key Skills Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Later)
Strong experience creating content for Linked In, Instagram, Facebook, and Tik Tok Deep  understanding of short-form video trends and social-first storytelling

Experience with community management and online reputation engagement

Qualifications

Education & Years of Experience Bachelor's Degree plus 3+ years of work experience OR High School Diploma/GED plus 6-9 years of work experience of Marketing experience, preferably with experience developing and implementing multi-channel digital marketing campaigns

Data-driven mindset with ability to translate insights into actionable improvements

Strong visual and content creation skills (Canva required; Adobe Creative Suite a plus)
Demonstrate the ability to…