Product Marketing Manager - Consumer & Private Bank

## Product Marketing Manager - Consumer & Private Bank Apply:
Dallas, TX:
Full time:
Posted Today:
JR106194

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success.

We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to
* The Dallas Morning News*’ Dallas-Fort Worth metroplex Top Workplaces 2023 and Go Banking Rate ’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at  Product Marketing Manager will serve as a strategic marketing partner to the Texas Capital Consumer and Private Bank businesses, helping translate business priorities, client needs, and growth opportunities into integrated marketing strategies, campaigns, and materials.

This role will support the growth of both businesses by developing marketing programs that strengthen brand awareness, drive client acquisition, deepen client relationships, support retention efforts, and clearly articulate the value proposition of Texas Capital's consumer and private banking solutions.  The ideal candidate will understand how to market both consumer banking products and advisory-led, relationship-based financial services to affluent and high-net-worth clients.

This individual will combine strategic thinking, financial services expertise, data-driven decision making, strong execution discipline, and executive-level storytelling to accelerate business development and improve marketing effectiveness across the customer lifecycle.  Responsibilities
* Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
* Develop and manage integrated go-to-market calendars in partnership with Marketing, Communications, Events, Digital, and business leadership teams.
* Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and overall business growth.
* Partner closely with business leaders, bankers and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
* Identify, develop, and manage marketing assets that support every stage of the customer journey, including awareness, consideration, acquisition, onboarding, engagement, relationship expansion, and retention.
* Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
* Partner with content, brand, digital, and sales enablement teams…