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Manager, Digital Activation

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Adelphi Group
Full Time position
Listed on 2026-10-20
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Digital Marketing, Marketing Management, Marketing Communications
Salary/Wage Range or Industry Benchmark: 50000 - 95000 USD Yearly USD 50000.00 95000.00 YEAR
Job Description & How to Apply Below
Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description
Overview

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities
  • Day-to-Day Leadership:
    Serve as the secondary lead for plan development, digital buy execution, pacing/performance optimization, client interaction, and team management.

  • Strategic Direction:
    Build strategic frameworks aligned with client business goals, direct multi-touchpoint strategies, and own consumer insights.

  • Operations & Implementation:
    Oversee campaign activation, budget management, and the Digital Activation Process to ensure efficiency.

  • Client & Team Management:
    Lead client communications, foster partnerships, and mentor the team with a proactive, hands-on approach.

  • Platform & Technical Expertise:
    Lead campaign design, determine buying paths (manual/programmatic), and implement Business Intelligence tools/new capabilities.

  • Process Management:
    Oversee billing, reconciliation, and ensure proper use of 3rd party tools.

Qualifications
  • Experience:

    3-5 years in media planning with expert digital buying knowledge and hands‑on DSP experience in DV360 and a working knowledge in at least one other DSP: (TTD or Amazon DSP)

  • Leadership & Communication:
    Experience managing teams and client relationships, with strong communication skills for cross‑functional collaboration.

  • Technical

    Skills:

    Proficient in MS Excel and campaign workflow tools like Prisma.

  • Analytical

    Skills:

    Experience managing large data sets and 3rd party verification tools (e.g., IAS).

  • Attributes:
    Ability to self‑manage, handle multiple priorities, and pay strong attention to detail.

$50,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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