VP of Marketing

Position: VP of Marketing & Experience
## VP of Marketing & Experience Apply:
Dallas, TX:
Full time:
Posted Yesterday:
End Date:
November 22, 2026 (30+ days left to apply):
JR103871#
** CINÉPOLIS CAREERS
** Cinépolis USA is a luxury cinema exhibitor offering enhanced movie-going experiences through our “Cinépolis Luxury Cinemas” and “Movie House & Eatery” theater concepts. Based in Dallas, we operate 26 luxury and premium theaters across California, Florida, New Jersey, Connecticut, Texas, Maryland, and Ohio, with plans to expand further. As part of Cinépolis International, the most popular movie theater exhibitor globally, we are dedicated to innovation, film, and hospitality worldwide.

** AS A CINÉPOLIS TEAM MEMBER, YOU ARE WHAT IS MOST IMPORTANT TO US!
** Our team members enjoy a generous employee discount on tickets, food, and nonalcoholic beverages, and they also receive gifts for reaching milestone work anniversaries!#
** JOB DESCRIPTION
**** JOB SUMMARY
** The Vice President of Marketing & Experience leads Cinépolis USA’s marketing, brand, loyalty, and customer care strategy to drive sustainable revenue growth and contribute to overall profitability. This role strengthens and promotes the Cinépolis brand, enhances the guest experience across all locations, and ensures customers recognize and value the brand, building lasting loyalty and preference for Cinépolis as the best entertainment option.

** JOB DUTIES
*
* Supervisory Responsibilities:

* Actively participate in recruiting, interviewing, and selecting departmental staff, and oversee their onboarding, training, and daily workflow.
* Provide leadership and ongoing support to Marketing and Customer Care staff, following up on priorities and performance and developing team members through coaching, feedback, and development plans.
* Provide constructive, timely performance evaluations and manage discipline and termination in partnership with Human Resources and in accordance with company policy.

Duties/Responsibilities:
* Define, communicate, and lead the overall marketing and loyalty strategy, aligning departmental priorities with the company’s business objectives.
* Partner with executive leadership and cross-functional teams, including Sales, IT, Operations, and Food & Beverage, to deliver integrated marketing initiatives that drive revenue growth and support P&L objectives.
* Lead brand strategies that strengthen awareness, recognition, and positioning, ensuring customers recognize and value the Cinépolis brand.
* Provide artistic vision and strategic creative direction for campaigns and visual materials, including trailers, posters, banners, and digital assets, ensuring alignment with local and global brand guidelines.
* Evaluate market trends, competitor activities, and customer preferences to guide strategic decisions and identify opportunities for differentiation and growth.
* Direct digital and social media strategy to increase brand awareness, engagement, community growth, and conversion.
* Oversee content development and social media management, ensuring consistent messaging and meaningful customer interactions.
* Design and execute a comprehensive CRM strategy to nurture customer relationships, enhance engagement, drive retention, and grow sales.
* Use customer insights and performance data to personalize experiences, optimize customer journeys, and assess marketing effectiveness.
* Manage marketing budgets and prioritize investments to maximize return and contribution to business results.
* Provide strategic direction to Customer Care, aligning service standards and guest feedback with marketing priorities and partnering with Operations to improve the guest experience.
* Lead marketing performance strategy, establishing measurable objectives and optimizing initiatives to drive…