Lead Manager, Social Strategy & Content Creation

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

AT&T Corporate Communications is looking for a social-first storyteller who knows what makes people stop scrolling, lean in and engage. This role sits at the intersection of corporate storytelling, PR and social media, helping reimagine how AT&T tells its biggest stories across corporate-owned social channels, especially Linked In. This is a different kind of social role. You’ll bring a creator’s mindset to Corporate Communications, finding compelling ways to tell stories about AT&T’s news, ideas, people and reputation.

The right person thinks like a strategist, writes like an editor and creates for social. You pay attention to what people are talking about, notice when a company is telling its story in an interesting way and know how to find the human or unexpected angle that makes people care. You’ll report to AT&T’s Editor-in-Chief and work closely with AT&T’s broader Social Media team, Executive Communications, Media Productions and communicators across the company to build a more distinctive voice for AT&T’s corporate channels and help the best stories travel further.

• Reimagine corporate storytelling for social
• Help define and execute AT&T Corporate Communications’ Linked In and social content strategy to grow audience, engagement and relevance.
• Turn corporate news, reputation priorities, executive voices and company stories into content built for how people actually consume information on social.
• Develop original, social-native ideas rather than simply translating corporate announcements into posts.
• Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T.
• Create for the Feeds
• Write sharp, compelling copy, from a single great line to longer-form Linked In storytelling.
• Develop original concepts for short-form video, graphics, carousels, newsletters, executive content and emerging formats.
• Partner with designers, producers, videographers and other teams to bring ideas to life.
• Move seamlessly between planned storytelling and real-time opportunities sparked by news, social conversation and culture.
• Stay plugged into culture:
  Keep a pulse on conversations across business, tech, media, sports and entertainment to keep the storytelling current, human and relevant.
• Identify moments where AT&T has a credible and interesting reason to participate, with the judgment to know when it doesn’t.
• Bring outside inspiration into the newsroom from brands, creators, publishers and emerging platforms.
• Connect Communications + Social:
  Serve as a key bridge between Corporate Communications and AT&T’s broader Social Media team.
• Bring Corporate Communications into the creative process earlier and help turn priority news into platform-native opportunities.
• Use audience insights and performance to test new approaches, sharpen storytelling and establish best practices.

• Experience at the intersection of corporate communications, PR and social media, with an understanding of how owned content can strengthen a broader communications strategy.
• Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization.
• Deep fluency in Linked In and a track record of growing audience or engagement on the platform.
• Exceptional writing and editing skills, with the ability to make complicated subjects simple, interesting and human.
• Strong creative instincts and a portfolio that shows you’ve built ideas, formats or channels that earned attention and grew an audience.
• A pulse on culture and sound judgment about when…