Director, AI Solution and Industry Marketing

## Director, AI Solution and Industry Marketing Apply:
Dallas:
Full time:
Posted Today:
263418
** Blue Yonder

Job Title:

** Director, AI Marketing
** Synonymous

Job Title:

** Solution Marketing Director  
*
* Location:

** Dallas, TX (Hybrid)
*
* Reports to:

** Vice President, Solution Marketing   
** About Blue Yonder:
** Blue Yonder is a global leader in digital supply chain and omni-channel commerce solutions. Our platform helps retailers, manufacturers, and logistics providers plan, predict, and fulfill demand with greater speed, intelligence, and resilience. As AI transforms the future of supply chain management, Blue Yonder is at the forefront of this evolution. Through predictive, generative, and agentic AI capabilities, we are enabling organizations to move from software that recommends actions to software that can autonomously coordinate and execute decisions within defined business parameters.

Our vision is to create intelligent supply chain networks where people supervise outcomes while AI orchestrates execution across planning, transportation, warehousing, commerce, and fulfillment.

** Overview:
** Blue Yonder is seeking a Director of AI Marketing to define, elevate, and commercialize our AI narrative across the market. This is a highly strategic role for a marketer who can bridge advanced technology and business outcomes. You will develop a deep understanding of Blue Yonder's AI architecture, models, and roadmap, then translate that expertise into compelling positioning, messaging, thought leadership, and go-to-market strategies that resonate with executives, analysts, customers, and prospects.

** Scope:
** The ideal candidate is equally comfortable discussing agentic AI architectures with product and engineering teams as they are presenting differentiated business value to a Chief Supply Chain Officer, retail executive, industry analyst, or member of the executive leadership team. You will serve as the enterprise owner of Blue Yonder's AI positioning and messaging framework, ensuring technical credibility, commercial relevance, and market differentiation across all customer-facing channels.

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* What you will do:

*
* ** Own Blue Yonder's AI Narrative*
* * Define and evolve the company's AI positioning, messaging, and value proposition across predictive, generative, and agentic AI capabilities.
* Develop a cohesive narrative architecture that communicates how Blue Yonder's approach to AI creates differentiated business outcomes for customers.
* Establish and maintain messaging standards that ensure consistency across corporate, product, industry, and sales communications.
** Build Deep Technical Fluency*
* * Develop working expertise in Blue Yonder's AI ecosystem, including orchestration frameworks, model development approaches, autonomous workflows, and solution-specific AI capabilities.
* Partner closely with Product Management, Engineering, Data Science, and AI leadership teams to understand roadmap priorities and emerging innovations.
* Serve as the marketing authority on AI strategy and market-facing technical storytelling.
** Drive AI Go-to-Market Strategy*
* * Partner with Product Marketing, Industry Marketing, Sales, and Customer Success organizations to bring AI innovations to market effectively.
* Support launches of new AI capabilities through differentiated messaging, customer value frameworks, sales plays, and commercialization strategies.
* Ensure AI narratives are tailored to the needs of key industries, buyer personas, and executive stakeholders.
** Support Executive, Analyst, and Industry Influence*
* * Develop executive-level presentations, keynote content, briefing materials, and thought leadership programs focused on AI innovation.
* Partner with Analyst Relations to shape perception with Gartner, IDC, Nucleus Research, and other key industry influencers.
* Represent marketing in cross-functional discussions involving AI strategy, market trends, and competitive positioning.
** Strengthen Commercial Readiness*
* * Enable sales, solution consulting, and marketing teams with AI-focused messaging, competitive intelligence, proof points, and customer stories.
* Create scalable assets and frameworks that help revenue teams confidently articulate Blue Yonder's AI differentiation.
* Establish feedback mechanisms that continuously improve messaging based on customer and field input.
** Lead Competitive and Market Intelligence*
* * Monitor AI developments across supply chain, retail, SaaS, and enterprise software markets.
* Assess…