Sr. Manager, Brand Marketing

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Purpose:

The Senior Manager, Brand Marketing, is the key brand management lead for Interstate Batteries (IB) and is responsible for leading brand strategy development, driving our brand planning process, and media campaigns from creative development through to execution.

Responsibilities:

Branding:
Acts as a guardian of the IB brand, ensuring that all initiatives support IB’s mission, purpose and values and builds equity for the brand.  Relies on consumer insights and analytics to ensure IB is establishing and maintaining appropriate relationships with current and untapped audiences.  Quantifies IB’s on-going Brand Equity and manages the roadmap for activating an evolved brand positioning for long-term growth.  

Supports the development of brand guidelines for use throughout the organization, ensuring their application in all aspects of the business.

Strategy Development & Integration:
Partnering with the insights/analytics team and agency partners, leads brand strategy development/annual strategic plan, identifies opportunities and problems to solve for the master brand and key business units.  Drives integration among all internal and external key stakeholders/agency partners.

Media:
Implement an integrated media strategy that delivers effectiveness and efficiencies while reaching all key target audiences.  Ensure agency partner integration regarding all brand building opportunities.

Talent management & development. Responsible for leading 3-5 direct reports leveraging the IBs performance management process.

Budget management.

Partnering with the VP of Marketing and agency partners, lead annual strategic planning process around master brand strategy.

Builds and executes integrated marketing programs (e.g. programing around our partnership with Joe Gibbs Racing). Partnering with Insights, analyzes data and conducts research when needed to help support and refine brand programs and platforms.

Collaborates cross functionally, internally and externally to bring marketing and media programs to life.

Consults on all forms of brand communication both inter and intra departmentally.

Serves as a contact for internal and external agencies partners and monitors contract activities of the agencies, or individuals.

Prepares and provides summaries, wrap-ups, and measurement/analysis reports to Interstate Batteries marketing leadership team on brand programs and platforms as directed.

Assembles appropriate, cross-functional project teams to meet or exceed deadlines and project objectives.  Provide regular, strategic project updates to VP of Marketing, Marketing Leadership and measure initiative outcomes vs. objectives

Manages marketing budget and ensures all projects are performed on budget and within deadlines.

Qualifications:

5+ years of marketing experience with 3+ concentrated in Branding Management; brand management in CPG or retail a plus Strong leadership skills: ability to influence senior leaders across the enterprise while managing activities of individual team members towards goals

Strong people management/direct report experience.

Strong analytical skills: ability to link data to insights to strategies to develop a plan Innovative mindset: strong creative problems solver

Ability to navigate complex challenges while establishing and attaining high standards for…