Brand Activation & Engagement Manager

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch. be your best self At Interstate Batteries, you have the chance to be excellent at work and excellent  know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life.

Job Summary Under general direction, the Manager, Brand Activation & Engagement ensures success of B2B marketing strategies, programs and initiatives that contribute to sales growth objectives. This role leads a team that builds and maintains a calendar of brand activities, analyzes previous campaigns’ success and educates customers through brand-driven activations. This leader will set clear goals and defines the strategy to reach goals, leverages key learning/KPIs.

Key Responsibilities Strategy/Sales Growth Leads development of a yearly cross-functional calendar that outlines time periods of focus and clearly defines thematic support. Works cross-functionally with Sales Effectiveness, Owned and Independent Distributor Operations, Product and Brand teams to develop marketing and sales strategies to maintain/grow existing Dealers and attract new Dealers, with the ultimate goal of driving unit sales. Provides strategic thinking, actionable insights and marketing recommendations that contributes to sales growth objectives.

Strategy and management of rewards platform designed for Dealer retention Directly responsible for strategizing and developing an overall integrated marketing approach and overseeing each piece from idea to execution (brief, implementation, tracking, communication and successful completion). Integrated Marketing campaigns include digital video, print, POP, email, incentives, etc. Cross-Functional Influencing/Partnering Inspires in-house agency partners and brand teams to develop growth-oriented marketing solutions grounded in insights;

crafts strong marketing briefs and shepherd creative projects to deliver on account needs. Collaborates cross-functionally with Interstate Batteries’ Commercial Marketing, Operations, Category Management, Insights/Strategy and Internal Communications teams to identify insights and sell in and successfully activate programming. Offers marketing strategy and support to the New Business Development team as opportunities arise. Works with Product team to maintain sales collateral inventory and proactively develops new materials.

Partners with Sponsorship team to provide input on Automotive Aftermarket Products Expo (AAPEX) Trade Show planning, development and logistics. Analysis/Budgeting Ensures marketing programs have clear and measurable success metrics, championing a “test and learn” optimization approach, including post-program audits. Provides analysis of marketing plan results while providing recommendations and thought leadership to optimize future programming. Identifies resources required to activate programs and initiatives that drive battery sales and deliver on the annual plan.

Responsible for multiple fiscal year marketing budgets and ROI for spend. Works within budgets to maximize efforts, stretching dollars for impact. Other related duties as assigned.

Qualifications Bachelor’s Degree from an accredited college or university required. BBA in Business or Marketing preferred; MBA-preferred with at least 8+ years of relevant experience. Strategic thought leadership with strong ability to influence and collaborate across functions. Strong analytical skills with the ability to translate data, financials, consumer and marketplace insights into actionable customer recommendations. Great…