Sr. Director, Marketing- Defense

Job Title Sr. Director, Marketing – Defense

Location:

US-Remote Dallas or DC area preferred

About UsBlue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning, control towers, and provider of the Digital Supply Chain Network. Our innovative solutions empower businesses to optimize their supply chains, enhance customer experiences, and drive sustainable growth. We are committed to delivering cutting-edge technology and unparalleled expertise to help our clients navigate the complexities of the modern marketplace.

Position Overview Blue Yonder Defense Solutions is seeking a strategic and results-oriented Senior Director of Marketing to lead and scale our marketing function. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth. This leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities.

This role requires a balance of strategic leadership and hands-on execution, with a strong focus on data-driven decision-making and cross-functional collaboration.

What You’ll DoMarketing Strategy & Leadership Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap

Lead, mentor, and scale a high-performing marketing team across multiple disciplines

Partner with executive leadership to define brand positioning and market differentiation

Establish KPIs and performance metrics to measure marketing effectiveness and ROIMarketing Operations Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability

Manage budget planning, forecasting, and resource allocation

Implement processes to improve campaign execution, lead management, and reporting accuracy

Ensure data integrity and alignment with sales operations

Integrated Campaigns & Demand Generation Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth

Align closely with sales to ensure lead quality, conversion, and pipeline acceleration

Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies

Leverage data insights to continuously improve campaign performance

Competitive Positioning & Product Marketing Define and articulate clear, differentiated messaging and value propositions

Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies

Partner with product and sales teams to align messaging with customer needs and market trends

Sales Enablement Develop tools, content, and training programs to support the sales organization

Ensure consistent messaging and positioning across all customer touchpoints

Support product launches with enablement materials, playbooks, and internal communications

Events & Field Marketing Develop and lead global event strategy, including trade shows, customer events, and industry conferences

Drive event ROI through pipeline generation and customer engagement

Partner with sales to maximize field marketing impact and regional engagement

What we are looking for Bachelor’s degree in marketing, Business, or related field (MBA preferred)10+ years of progressive marketing experience, with at least 5 years in a leadership role Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software

Experience in government contracting strongly preferred

Proven track record of driving demand generation and revenue growth

Strong understanding of marketing operations, analytics, and marketing technology

Expe…