Automation Sales Manager

At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. We believe in continuing the American legacy of innovation by making automation accessible to all manufacturers and increasing their factory productivity by 10x.

Built upon deep expertise in robotics and manufacturing, our unique full service automation solutions combine the best automation technology, software, and analysis tools for manufacturers with best in class uptime, support, and maintenance services. We are creating a new era of supercharged efficiency and competitiveness for US manufacturers.

As the world faces growing pressure from tariffs, rising costs, and labor shortages, Formic is uniquely positioned as the industry leading solution to overcome these challenges. Fueled by our vision for a re-industrialized domestic supply chain, everything we do is aimed at growing “Made in America” products. And we’re growing fast - achieving 7x growth in production hours YoY.

Supporting us in our mission, with investments thus far totaling over $60 million, are backers including Lux Capital, Initialized Capital, Blackhorn Ventures, Mitsubishi HC Capital NA, and CEOs and founders of multiple Fortune 50 companies.

Formic's Sales organization is a highly driven group of manufacturing industry experts. We're motivated to help manufacturers build a comprehensive automation strategy to increase their productivity and save money, through our unique Robotics-as-a-Service (RaaS) model.

As an Automation Sales Manager, you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users.

This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position).

If you’re motivated to make a real impact on customers’ lives and businesses; drive Formic’s mission to revolutionize the manufacturing industry; and accelerate your career and compensation… we want to get to know you!

• Partner with the Marketing and Sales Development (SDR) team members to create targeted account outreach
• Generate new business, qualify potential projects, attentively follow up with leads, lead site visits for new project discovery, and present proposals to customers to fulfill their business needs
• Penetrate primarily SMB and mid-market accounts in food and beverage, chemical, consumer packaged goods (CPG), and related industries
• Evaluate customer requirements for automation projects, work with the Engineering/Solutions team to develop concepts, and follow up with quotes
• Represent Formic at trade shows and other industry events, strategically
• Lead and coordinate both internal and external resources during the pitch and ongoing process as the quarterback of every prospect sales cycle
• Maintain data integrity, document all pieces of pertinent information in Salesforce, and over-communicate with stakeholders and peers for the tightest and collaborative of sales successful processes
• Understand and foster a presence in the local manufacturing customer base and market; as well as competitor offerings, customers, and decision influencers across the region; and stay updated on automation market trends
• Demonstrate ownership mentality, humble honesty, team‑player actions, proactive communication, and effective prioritization at all times

• Proven track record of success in B2B sales
  , with a minimum of 5-8 years of documented B2B sales experience in technology or SaaS.
• Knowledge of manufacturing processes is required. Prior experience in automation and robotics is highly preferred.
• Ability to travel up to 75% within your designated territory (Texas and surrounding states), including overnight trips.
• Customer‑centric…