Senior Director, Product Enablement and Sales Activation

Senior Director, Product Enablement and Sales Activation

Reporting to the VP, Product Marketing, this global leader of Product Enablement and Sales Activation will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions.

Job Summary

As a global leader, you will develop and execute a comprehensive go-to-market strategy across all sales channels, while strategically aligning product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance worldwide.

Responsibilities Global Sales Activation

• Design and implement a global sales activation strategy that directly supports and accelerates revenue generation.
• Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete.
• Develop a closed-loop feedback mechanism to continuously improve sales effectiveness.
• Work closely with the global Go-To-Market and Rev Ops teams to track, measure, and optimize sales activation program performance.

Regional Marketing Leadership

• Lead product enablement teams across three regions (AMER, EMEA, APAC).
• Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives.
• Assist global events and digital campaigns to maximize lead generation and brand awareness.
• Ensure consistent messaging and positioning across regional teams.
• Drive regional market expansion through targeted marketing plays.

Content and Enablement Strategy

• Design compelling content assets including customer stories, competitive battle cards, and sales playbooks.
• Establish robust content governance frameworks ensuring consistency, quality, and brand compliance.
• Create strategic content that supports the entire sales cycle from lead generation to closing.
• Leverage data and analytics to optimize content strategy and performance.

Customer and Field Engagement

• Build deep relationships with field sales teams and key customers.
• Translate market insights and customer feedback into actionable sales strategies.
• Serve as a critical bridge between product, sales, and customer needs.
• Develop market intelligence that informs go-to-market approaches.

Presentation and Communication

• Deliver high-impact presentations to C-suite executives and key stakeholders.
• Represent the company at major industry conferences and events.
• Communicate complex strategies with clarity and strategic vision.
• Convert technical capabilities into compelling business narratives.

Leadership and Team Development

• Provide strategic direction to product enablement and sales activation teams.
• Develop succession plans and individual development strategies.
• Manage team performance, including hiring, development, and talent management.
• Foster a high-performance culture of collaboration and innovation.

Qualifications

• 20+ years of professional experience.
• Minimum 12 years in progressive product enablement leadership roles.
• Proven track record in driving sales activation in technology or enterprise software.
• Bachelor's degree required; advanced degree preferred.
• Extensive experience in high-growth technology companies.

Core Competencies

• Strategic sales enablement expertise.
• Advanced content strategy and marketing skills.
• Exceptional leadership and team development.
• Data-driven decision-making.
• Complex communication and storytelling abilities.
• Cross-functional collaboration.

Impact Metrics

• Increase sales pipeline in target verticals.
• Improve sales win rates across new and existing markets.
• Enhance qualified lead generation from marketing campaigns.
• Optimize sales team productivity through enablement tools.

Preferred Background

• Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions.

Targeted Pay Range

United States - Redwood City Office GHQ: $269,000 - $403,000 USD / Annual

United States -…