Territory Sales Manager - General Aviation

Territory Sales Manager – General Aviation

Apply for the Territory Sales Manager – General Aviation role at McFarlane Aviation.

Position Title: Territory Sales Manager – General Aviation

Location: McFarlane and/or Victor Sierra Site or Remote plus travel as needed (Arizona, Texas or Florida residents a plus but not required)

Department: Sales

Reports to: VP of Sales

McFarlane Aviation is a rapidly growing 50+ years old aviation firm that focuses on the design and manufacture of high-quality aircraft parts within the general aviation and commercial marketplace. We believe in providing better parts with superior "old-school" customer service. When you join the McFarlane team, you'll join a dedicated group of colleagues passionate about aviation, community, and the McFarlane way.

Victor Sierra Aviation Holdings is the parent company of McFarlane Aviation, The AV8 Group, Aviation Product Systems, and Tempest Aero Group® and their respective affiliated brands. Victor Sierra acquires companies that lead in engineering, manufacturing and distribution of exceptional products. We are structured to facilitate growth and elevate excellence through organic market share increase and strategic partnerships.

The Territory Sales Manager is responsible for driving growth across assigned territories by cultivating relationships with customers in the general & business aviation market. This role will focus on expanding brand awareness, identifying new opportunities, and delivering customer-focused solutions across McFarlane's family of aviation brands.

The ideal candidate is a hunter—a high-energy, hungry, and driven professional who thrives on building new relationships and closing deals. They are a road warrior who enjoys being face-to-face with customers, uncovering opportunities, and creating value in every interaction. This role requires strong initiative, follow-through, and the ability to manage a fast-paced territory independently while representing our brands with professionalism and passion.

Sales Growth & Territory Development:

• Manage and grow assigned territory through regular customer visits, calls, and follow-up activity
• Identify, pursue, and close new business opportunities to achieve revenue and margin targets
• Develop and execute an Individual Sales Plan that aligns with business objectives and market growth strategies
• Leverage CRM tools and analytics to track opportunities, pipeline health, and performance metrics

Customer Relationship Management:

• Serve as the primary point of contact for key accounts within the territory
• Conduct presentations to promote brand awareness and confidence
• Partner with internal teams on pricing, availability, and customer support to ensure world‑class service

Market Intelligence &

Collaboration:

• Gather and report competitive intelligence, pricing insights, and emerging market opportunities
• Collaborate cross-functionally with Marketing, Engineering, and Product Management to support new product launches
• Represent McFarlane and its parent/operating companies at trade shows, industry events, and customer visits

Operational Excellence:

• Maintain CRM records, call logs, and reporting accuracy
• Forecast territory sales and provide monthly updates to leadership
• Ensure compliance with company policies, brand standards, and sales processes

Required:

• Bachelor's degree in business, or a related field (or equivalent experience)
• Sales experience preferred.
• Aviation industry experience. Pilot experience preferred.
• Proven track record of hunting for new business and expanding existing accounts
• Strong communication, negotiation, and presentation skills
• Ability to travel up to 75% of the time, including overnight and occasional international trips
• Proficient in Microsoft Office and CRM systems (Salesforce or similar)
• Existing relationships within general aviation or OEM/MRO markets
• Technical aptitude or familiarity with aircraft systems, components, or maintenance operations

Personal Attributes:

• High-energy, self-motivated, and results driven
• Confident "hunter" mentality with a strong desire to win and grow market share
• Excellent interpersonal and relationship-building skills
• Resi…