Business Development Representative - SMB

Business Development Representative - SMB

App Folio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good.

Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Business Development Representative (BDR) is a key player that has fueled App Folio’s growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company.

The ideal candidate is local to Dallas, TX as this position is a hybrid role, reporting to an office hub at least 3 times a week.

• Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
• Update and maintain Salesforce and Sales Loft database with new notes and intel gathered from conversations with prospects
• Report on weekly results, both qualitative and quantitative
• Expand knowledge of industry as well as the competitive posture of the company

• Confidently make calls to prospects using our sales methodology and tactics
• Develop understanding of App Folio’s value and competitive advantages
• Pitch App Folio value propositions to prospects
• Leverage several sales enablement tools and processes to hit key metrics for performance ( and Salesloft)
• Form relationships with team members and key players on the BDR, Sales and Marketing teams

• Identify target accounts with Account Executives and have strategic conversations
• Experiment with different prospecting methods (calls, emails, Linked In, Vidyard)
• Effectively execute on marketing campaigns to increase brand awareness

• Growth in autonomy and ownership of strategy
• Lead team huddles and discussions
• Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
• Partner with leadership to review performance and develop career goals

• 1+ year work experience in a sales role.
• Exceptional level of drive and passion for results.
• Willingness to learn new skills and build a career in sales.

Find out more about our locations by visiting our site.

The compensation that we reasonably expect to pay for this role is: $74276.80 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.

App Folio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about App Folio, visit

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