Sales Development Representative

UpSmith is a Series A AI company building technology for the skilled trades — HVAC, plumbing, electrical, and other home-services businesses.

We're at the stage where the product is proven, the market opportunity is large, and the sales organization is being built for the next phase of growth.

That creates a different kind of SDR opportunity.

You won't be joining a massive sales floor with a fixed playbook and hundreds of reps ahead of you. You'll be joining while we're building the team, refining the sales motion, expanding into the market, and creating the next generation of sales leaders at UpSmith.

We want to hire ambitious people, teach them how to prospect, qualify, run strong business conversations, and consistently create pipeline — then develop the best performers into closing sales roles.

If you perform, you'll have the opportunity to grow with the company as the sales organization expands.

Your first responsibility is to create qualified pipeline.

You'll prospect, cold call, qualify opportunities, handle objections, and book meetings with owners and executives at leading home-services businesses.

But this role is designed to teach you much more than how to book meetings.

You'll learn:

• How to prospect into a defined market
• How to identify and reach executive buyers
• How to uncover real business problems
• How to sell around revenue and ROI
• How to qualify opportunities
• How to handle objections
• How to build pipeline consistently
• How a high-growth sales organization is built
• How successful opportunities move from first conversation through close

You'll work closely with Account Executives and sales leadership so you're developing the skills required to eventually own deals yourself.

We view SDR as the starting point, not the destination.

Our goal is to build future Account Executives from within the team.

Strong SDRs should be working toward the ability to:
Prospect >
Qualify >
Discover >
Demo >
Negotiate >
Close

Promotion won't happen simply because you've been in the role for a certain number of months. It will come from demonstrating that you can consistently create pipeline, understand our customers, run strong conversations, and take on greater responsibility.

As UpSmith grows, we expect new territories, new sales roles, and new leadership opportunities to emerge.

The people who join early and perform will be positioned to grow with the organization.

The company is still early enough that individual performance matters and strong employees can have an outsized impact.

You'll have direct exposure to how messaging, territories, qualification, process, tooling, and sales strategy are developed.

You'll develop experience selling a technology category that will shape how businesses operate for years to come.

You'll speak with owners and executives running multimillion-dollar companies and learn how to sell around revenue, profitability, efficiency, and growth.

We're building the team now. We want high-performing SDRs to become the Account Executives, senior sellers, and future leaders of that organization.

Builders come first. Every decision runs through the mission: trades companies win, tradespeople thrive.

Bias to action. Ship Monday over polished next month. Inaction is the only unforgivable mistake.

See what needs doing and do it. Own your mistakes, fix them fast, share what you learned.