Regional Sales Director; T&M Industry

Location: United States (candidate must reside in-country permanently; no local office yet)

Reports to: Headquarters (Beijing)

Founded in 2007, it is a national high-tech enterprise specializing in communication network testing and electronic measurement technologies. The company develops and manufactures high-end test instruments and solutions built on its own intellectual property, covering electronic measurement equipment, technical services, and communications equipment.

The company already holds overseas market access qualifications and has made sales in the US, but these were handled by sales staff in China. The company is now moving to local, in-market sales and is looking for its first overseas employee (Employee No.
1) to lead expansion across North and South America. As the overseas branch is still being prepared, you will build the market, channels, and team from the ground up. As the region grows, you can be promoted directly to Head of the overseas team.

• Own business development and overall operations in North and South America, including market strategy, sales planning, channel building, and annual revenue targets.
• Develop high-end enterprise customers in data centers, network equipment, optical modules, communications, industrial Ethernet, and research institutions.
• Build the local agent and partner ecosystem from scratch.
• Conduct market analysis and competitor benchmarking, plan brand promotion and exhibitions, and refine localized product solutions and sales strategies.
• Lead key project negotiations, manage customer relationships, and track projects through the full cycle, coordinating pre-sales and regional resources to scale the business.
• Establish the local sales system and team, and deliver regular business reviews, market insights, and long-term regional development plans.

It operates a hybrid direct sales and distribution model:

• Direct sales: Engage leading local government and enterprise clients, operators, and other core accounts directly, controlling the full process of core projects and protecting margins on high-value orders.
• Distribution: Use a local tiered channel partner system (gold, silver, and diamond levels) to expand quickly into lower-tier markets, reduce localization costs, and widen market coverage.

• Bachelor's degree or above in electronics, communications, computer science, or a related field.
• At least 5 years of sales experience in the communications or test and measurement industry, with customer resources in related sectors.
• Fluent English (written and spoken) as a working language, able to independently lead technical and commercial negotiations and customer demonstrations.
• Proven ability to build a team and business from 0 to 1.
• Strong strategic thinking, independent regional operating capability, and a results-oriented mindset.
• Legal right to work in, and permanent residence in, the target market.

• Experience at Keysight, VIAVI, or other top-tier instrument vendors (target backgrounds include Spirent, EXFO, Anritsu, and similar companies).
• Familiarity with high-speed Ethernet testing, 112G/224G Ser Des, 400G/800G/1.6T networks, and optical module test scenarios.
• Existing high-end customer resources and agent/channel relationships in the US and other American markets.
• Ability to bring your own overseas resources and team.
• Knowledge of an additional language (a plus). Both local Chinese and non-Chinese candidates are welcome.

Operators and cloud vendors, network equipment and security vendors, optical module makers, data center operators, research institutes and universities (communications and electronics), aerospace research institutes, defense-related enterprises, and connected-vehicle companies.

The package is benchmarked against top international instrument brands such as Keysight and VIAVI.

• High fixed salary: Industry-leading annual base pay, stable regardless of short-term performance swings.
• Tiered accelerated commission: Commission on reaching the annual target, at higher accelerated rates for exceeding it, with no cap.
• Special one-time bonuses: For breakthroughs with key high-end customers, setting up overseas channels, and landing 800G/1.6T high-speed test projects.
• Long-term incentives: Regional business dividends and equity incentives once the business scales.
• Full business support: Ample budget for travel, exhibitions, and customer…