Automotive Account Executive

For almost half a century, Bedford Advertising has helped franchise auto dealerships dominate their local market through digital and direct advertising, using our proven Key to Success approach.

We are a full-service automotive advertising agency headquartered in Dallas, Texas, serving franchise dealerships in more than 20 markets nationwide. Digital, traditional media, SEO, in-house creative and video production, and data-driven strategy all live under one roof, so our dealers work with one partner instead of juggling a dozen vendors.

Our dealers stay. Over the past six years, 87 percent of our clients have renewed with us, and our longest partnership has passed 25 years.

We build a culture of support and abundance. That means taking the time to get to know the people you work with and respecting what makes each of them unique. Our core values guide how we hire, how we work, and how we treat each other:

• Be F.A.S.T.: Flexible, Adaptable, Skillful, and Tenacious.
• Own It.
• Put We Before Me.
• Embrace the Can-Do Spirit.

For almost half a century, Bedford Advertising has helped franchise auto dealerships dominate their local market through digital and direct advertising, using our proven Key to Success approach.

We are a full-service automotive advertising agency headquartered in Dallas, Texas, serving franchise dealerships in more than 20 markets nationwide. Digital, traditional media, SEO, in-house creative and video production, and data-driven strategy all live under one roof, so our dealers work with one partner instead of juggling a dozen vendors.

Our dealers stay. Over the past six years, 87 percent of our clients have renewed with us, and our longest partnership has passed 25 years.

We build a culture of support and abundance. That means taking the time to get to know the people you work with and respecting what makes each of them unique. Our core values guide how we hire, how we work, and how we treat each other:

• Be F.A.S.T.: Flexible, Adaptable, Skillful, and Tenacious.
• Own It.
• Put We Before Me.
• Embrace the Can-Do Spirit.

At Bedford Ads, the close of a deal is where your work starts.

As an Automotive Account Executive, you will be a primary driver of new business for the agency. You will find franchise dealers who want real growth, earn their trust, and bring them into the Key to Success. Then you stay on as their lead marketing consultant: the single dedicated expert who manages every vendor and the entire advertising strategy on the dealer's behalf.

The relationship you build in the first meeting is the one you keep for years.

You will not be making it up as you go. You will run a proven three-meeting sales process, backed by verified, state-registered manufacturer data (updated within three days), a written playbook, and a full creative, media, and data team in the room with you. You will report directly to the President.

This is a career, not a stop along the way. Our average account executive tenure is over 15 years. If you are a skilled seller who wants to build a book of long-term dealer relationships, grow with a respected agency, and stay somewhere you are valued, this is the seat.

• Drive new business. This comes first. You are building your foundation. Build and work a pipeline of franchise dealerships, typically stores selling 60 or more units a month, through outreach, dealership visits, industry events, and referrals.
• Run the Trust Architecture. Lead dealers through Bedford's three-meeting process: a Help Me Understand session where you listen first, an Align & Prescribe session where you walk the dealer through a data-backed diagnosis of their store, and a Meet The Team session where they meet the people who will do the work.
• Diagnose before you prescribe. Use our Focus Finder, a nine-lever diagnostic grid, along with market share and pump-in data (other dealers selling into the dealer's territory) to show a GM exactly where sales are coming from and where they are leaking.
• Close new dealer partners into the Key to Success with confidence, and talk about money the way dealers do: units, gross, and market share.
• Become their marketing partner after the close. Own the relationship, manage their advertising, be their advocate inside Bedford Advertising, build and maintain the dealer's Budget Map, set budgets on a cost per sold vehicle basis, and keep every tactic pointed at market share growth.
• Lead the team behind your dealers. Partner with our strategists, media buyers,…