Customer Relations Specialist Celbar

The Customer Relations Specialist is responsible for developing and managing relationships with international customers and third-party distributors across global markets. This role serves as the primary liaison between customers and internal cross-functional teams to ensure successful execution of commercial initiatives, product launches, sales growth strategies, and market expansion plans.

The position plays a critical role in identifying and developing new business opportunities in markets where the company does not currently have a direct presence. The Customer Relations Supervisor will work closely with distributors, supply chain, marketing, finance, product development, and operations to drive brand growth, improve customer satisfaction, and achieve commercial objectives.

• Build and maintain strong, long-term relationships with international distributors and key customers.
• Serve as the primary point of contact for assigned global accounts.
• Understand customer needs, market dynamics, and business challenges to develop mutually beneficial solutions.
• Conduct regular business reviews with distributors to evaluate performance and identify growth opportunities.
• Ensure a high level of customer satisfaction through proactive communication and issue resolution.

• Identify, evaluate, and support opportunities to expand into new international markets.
• Develop entry strategies in collaboration with commercial leadership and distributor partners.
• Support the selection, onboarding, and development of new distributors.
• Monitor competitive activity, industry trends, and market opportunities to recommend expansion initiatives.

• Partner with distributors to establish annual sales targets, growth plans, and market development strategies.
• Support execution of commercial plans to increase brand awareness, market share, and profitability.
• Identify opportunities to expand product portfolios and distribution channels.
• Analyze business performance and provide recommendations to improve sales results.

• Coordinate with customers and internal stakeholders on new product introductions, packaging adaptations, and market-specific requirements.
• Lead cross-functional communication to ensure successful product launches.
• Track launch milestones and communicate progress to customers and leadership.
• Support innovation initiatives aligned with customer and market needs.

• Collaborate with Supply Chain, Operations, Planning, Finance, Marketing, Legal, Regulatory, and Product Development teams.
• Facilitate internal discussions to support customer requirements and commercial priorities.

• Support development and execution of brand-building initiatives in assigned markets.
• Collaborate with distributors on promotional plans, market activations, and consumer engagement programs.
• Monitor market performance and recommend corrective action when needed.

• Bachelor's degree in business administration, International Business, Marketing, Supply Chain, or related field.
• MBA preferred.

• Minimum 5 years of experience in Customer Relations, International Sales, Business Development, Key Account Management, or Distributor Management.
• Experience working with international distributors and global customers.
• Consumer packaged goods (CPG), food, beverage, or FMCG experience preferred.
• Experience managing cross-functional projects and product launches.

• Strong business and commercial acumen.
• Forecasting and demand planning knowledge.
• Proficiency in Microsoft Office Suite, particularly Excel and…