Director of Field Sales

Are you a dynamic leader with a passion for driving sales growth, fostering meaningful partnerships, and coaching high-performing teams? At American First Finance (AFF), we’re on a mission to revolutionize how businesses connect with their customers. As our Director of Field Sales, you’ll play a pivotal role in executing our Merchant Growth Strategy, mentoring sales professionals, and building strong relationships with top regional merchants.

This is your opportunity to make a significant impact in a high-energy, fast-paced environment where innovation, collaboration, and performance are celebrated. If you thrive in a role that combines strategic vision with hands-on leadership, we invite you to join us and elevate your career to new heights!

• Oversees the execution of the Merchant Growth Strategy and the ASR Playbook for the assigned regions.
• Engages with Top Regional Merchants to achieve specific growth and profitability targets for each partnership.
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  Plays a major part in the recruitment, training, and coaching of all sales personnel in collaboration with each RSD to ensure the ASR Playbook is executed throughout the assigned regions.
• A “Player-Coach” that will travel 50-75% in the field monthly with Regional Sales Directors & Sales Team members facilitating merchant accountability discussions with the most challenging partnerships in each region.
• Attending Regional Trade shows, Group Meetings and Presentations delivering a first-class customer experience that represents AFF’s Core Values.
• Out-of-the-box thinking and ability to effectively overcome obstacles.

• Industry-leading compensation with base salary and Uncapped Commissions!
• Monthly Mileage and Cell Phone Reimbursement!
• Paid Time Off and Benefits!
• A high-growth organization with advancement opportunities!
• Diverse, Collaborative, & Fun Work Environment!

• Recruit, train, and develop Regional Sales Directors, Area Sales Representatives (ASR) & Field Support Specialists (FSS) in the assigned regions.
• Ensures effective and efficient use of AFF’s Customer Relationship Management (CRM) tools for all regional sales personnel.
• Consult business owners by listening to their needs and educating them on how American First Finance can help them capture additional customers and increase same store sales.
• Create, foster, and grow relationships with existing clients by ensuring elevated levels of customer satisfaction.
• Conduct Field observations with RSD, ASR and FSS Field Team members for the assigned regions.
• Provide consistent support for each region in the launching and training of key merchants.
• Coach all Sales Team Members to conduct effective business reviews throughout the region to develop meaningful partnerships with key account contacts by offering best practices that improve performance.
• Evaluate and communicate key data analytics information with Region Sales Directors to ensure maximum sales strategy impact.
• Collaborate and communicate with internal departments such as Marketing, Training, Merchant Care and Sales Operations on all needs, opportunities, and initiatives.
• Optimal management of regional expense budgets and resources to ensure ROI (Return on Investment).
• Demonstrate honesty and integrity while modeling behaviors consistent with company standards and policies for business and compliance related matters.
• Be accountable for meeting and/or exceeding established sales goals.
• Other duties as assigned.

• High energy, great organization skills and uncompromising Integrity.
• Bachelor’s degree preferred but not required.
• Minimum of 10 years of proven sales management experience or demonstrated equivalent experience.
• Demonstration of…