Senior Brand Activation Manager RTD

Work Category:

Hybrid Telecommute, Hybrid Telecommute

We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location:

Must be willing and able to be based in Modesto, CA (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)

Bring brand strategy to life as the senior brand-side partner connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce. You will turn brand priorities and passion points into compelling retail and on-premise activation programs, effective point-of-sale materials, and field-ready plans that produce measurable sales impact.

In this highly collaborative Senior Brand Activation Manager role for Ready-To-Drink products, you will align cross-functional partners around priorities, execution standards, and success measures. You will lead the commercialization of key sales launches and major Business Unit initiatives from strategy development through in-market execution, performance measurement, and course correction.

You will also represent Business Unit strategy across the broader commercial organization, communicate with Sales and Business Unit leadership, support annual planning, and help teams navigate brand, operational, supply, and channel priorities. Through market visits, customer and distributor meetings, and activation oversight, you will evaluate execution and identify opportunities to maximize sales, manage costs, and strengthen results.

• Bachelor's degree plus 7 years of marketing, sales or distributor management or end-to-end project management experience with at least 5 years focused on sales or distributor management experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 6 years of Gallo winery marketing, sales or distributor management or end-to-end project management experience with at least 4 years focused on sales or distributor management experience reflecting increasing levels of responsibility;
  
  OR Master's degree plus 4 years of Gallo winery marketing, sales or distributor management experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 11 years of sales or distributor management or end-to-end project management experience with at least 7 years focused on sales or distributor management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time by automobile and air travel to perform the core functions of the role, including market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Master of Business Administration degree plus 10 years of winery sales or distributor management experience reflecting increasing levels of responsibility.
• Experience combining significant Sales or…